National Newspapers - UK - March 2009
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National newspapers are currently generating volume sales of an estimated 3.9 billion a year, down by 15% on 2003, with that decline further entrenched by increasing media diversity. But change has also brought new opportunities to publishers, many of whom are seizing the chance to offer readers more in print and online.
Although total volume decline will continue and some current titles will very likely close, there can be a future for print in combination with other media formats with quality journalism at their core.
This report looks at the main market developments since Mintel last reported on this sector in October 2007 and, within the context of a longer perspective, asks, “What it is that keeps people picking up papers?”
Who are the keenest readers of national newspapers?
What do current readers’ attitudes and behaviour imply for the future?
What are the implications of teens’ attitudes for future sales of newspapers in the longer term?
How can titles best lock in loyalty?
Will that loyalty be confined to print only, or could it combine print and digital?
Should we be redefining what is meant by ‘newspaper’ when so much of their content is now available in digital format?
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.