Natural and Organic Food and Beverage: The Consumer - US - November 2011
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- malt and other hot drinks
- November 2011
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The $18.9 billion natural and organic food and beverage (NOFB) market, which has shown strong growth through the economic downturn, offers great opportunities for producers and marketers who understand what the consumer wants from NOFB.
This report, a companion to Mintel’s Natural and Organic Food and Beverages—The Market—U.S., October 2011, offers an up-close look at today’s NOFB consumer. The report primarily features Mintel’s exclusive consumer research together with data from a wide range of outside sources, offering new insights into how consumers think about NOFB and how this shapes consumer and market behavior.
Core themes examined in this report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.