Natural and Organic Personal Care Consumer - US - December 2013
- Related Reports
- beauty, personal goods and toiletries
- December 2013
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“Consumers are expressing some skepticism and apathy toward the natural and organic personal care category. However, this represents an opportunity for brands to be more transparent, show shoppers the long-term value of going green, address consumers based on their current lifestage needs, and be creative with retailing.”
– Shannon Romanowski, Beauty and Personal Care Analyst
This report looks at the following areas:
Natural and organic personal care products are broadly appealing, though consumers are skeptical of the category due to the prevalence of natural claims, limited regulations, and a wide range of interpretations regarding execution of natural products. However, shoppers are concerned about green issues, and aspire to live a greener lifestyle. In addition, reasons for using natural and organic products vary by age—with older shoppers focusing on health concerns while young shoppers are motivated by quality and being perceived as green by others. Brands that embrace transparency while targeting different age groups with benefits most likely to resonate will stand to see the most success.
This report focuses on consumers’ attitudes toward green living, as well as their usage, perception of claims, and attitudes toward natural and organic personal care products.
For the purposes of this report, the following categories are included and defined as follows:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.