Natural and Organic Personal Care - Europe - December 2010
The European natural and organic personal care market has been one of the most dynamic areas of the beauty industry, inspiring a wealth of media coverage and, seemingly, unstoppable consumer interest. However, good intentions have not necessarily translated into sales, and the market remains niche – and a relatively small niche at that.
The lack of clear definitions regarding what constitutes a natural and an organic cosmetic product makes market sizes a moveable feast, but Mintel calculates that sales of natural and organic personal care products in Europe reached approximately €2 billion in 2010.
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Table of contents
Issues in the Market
- Definition
- Important note
- Consumer research
Market in Brief
- Natural versus organic
- Spain and Italy are cultivation hubs
- Natural and organic takes less than 5% of personal care sales
- Growth is slowing
- Consumer confusion
- Eco worriers
- Women want results as well as naturals
- Shades of green
- Naturals players forced into niches?
- Organics appeal to the affluent shopper
- Natural versus organic
Companies and Product Innovation
- Key points
- Figure 1: New product launches in natural and organic personal care,% by region, 2009
- Figure 2: New product launches in natural and organic personal care, % by region and by market positioning, 2009
- Figure 3: New product launches in natural and organic personal care, % by European country, 2009
- France dominates launches
- Growing market matched by retail breadth
- Skincare is the focus of activity
- Figure 4: New product launches in natural and organic personal care, % by sector, by country, 2009
- France
- Competitive landscape
- Figure 5: New product launches in natural and organic personal care, % by sector, France, 2006-09
- Figure 6: New product launches in natural and organic personal care (products costing more than $25), % by sector, France, 2006-09
- Most innovative products
- Do good to look good
- Fun, naturally
- Celebrity endorsement
- In the mood
- Ironing a new wrinkle
- Germany
- Competitive landscape
- Figure 7: New product launches in natural and organic personal care, % by sector, Germany, 2006-09
- Most innovative products
- Thirty-somethings
- Hair helps the environment
- Sporting type
- Natural deodorant
- Plant dyes
- Italy
- Competitive landscape
- Figure 8: New product launches in natural and organic personal care ,% by sector, Italy, 2006-09
- Most innovative products
- Dead sea products are dead on
- Amazonian altruism
- Stress buster
- Babylonian bliss
- Shower for the senses
- Organic notes
- Spain
- Competitive landscape
- Figure 9: New product launches in natural and organic personal care, % by sector, Spain, 2006-09
- Most innovative products
- Sensitive souls
- Pouring oil on troubled bodies
- Finding natural cover
- Red army
- Teenage line
- UK
- Competitive landscape
- Figure 10: New product launches in natural and organic personal care, % by sector, UK, 2006-09
- Figure 11: New product launches in natural and organic personal care (products costing from $25), % by sector, UK, 2006-09
- Most innovative products
- Multifunctional moisture
- In the pink
- Let the juice loose
- Glamorous fragrance
- Environmental sensitivity
- Key points
The Consumer – Purchasing Behaviour
- Key points
- Figure 12: Type of natural or organic personal care products used or purchased for self, by country, March 2010
- Key points
Consumer – Attitudes Towards Benefits and Efficacy
- Key points
- Figure 13: Attitudes towards natural/organic personal care products, by country, March 2010
- Key points
Consumer – Changes in Purchasing Behaviour
- Key points
- Figure 14: Change in buying habits of natural/organic personal care products compared to the previous year, by country, March 2010
- Key points
Consumer – Attitudes Towards Green Issues and Ingredients
- Key points
- Figure 15: Attitudes towards green issues and ingredients, by country, March 2010
- Key points
Appendix – Purchasing Behaviour
- Figure 16: Types of natural or organic products used or purchased for self, by demographics, UK, March 2010
- Figure 17: Types of natural or organic products used or purchased for self, by demographics, UK, March 2010
- Figure 18: Types of natural or organic products used or purchased for self, by demographics, UK, March 2010
- Figure 19: Types of natural or organic products used or purchased for self, by demographics, UK, March 2010
- Figure 20: Types of natural or organic products used or purchased for self, by demographics, Germany, March 2010
- Figure 21: Types of natural or organic products used or purchased for self, by demographics, Germany, March 2010
- Figure 22: Types of natural or organic products used or purchased for self, by demographics, Germany, March 2010
- Figure 23: Types of natural or organic products used or purchased for self, by demographics, Germany, March 2010
- Figure 24: Types of natural or organic products used or purchased for self, by demographics, France, March 2010
- Figure 25: Types of natural or organic products used or purchased for self, by demographics, France, March 2010
- Figure 26: Types of natural or organic products used or purchased for self, by demographics, France, March 2010
- Figure 27: Types of natural or organic products used or purchased for self, by demographics, France, March 2010
- Figure 28: Types of natural or organic products used or purchased for self, by demographics, Spain, March 2010
- Figure 29: Types of natural or organic products used or purchased for self, by demographics, Spain, March 2010
- Figure 30: Types of natural or organic products used or purchased for self, by demographics, Spain, March 2010
- Figure 31: Types of natural or organic products used or purchased for self, by demographics, Spain, March 2010
- Figure 32: Types of natural or organic products used or purchased for self, by demographics, Italy, March 2010
- Figure 33: Types of natural or organic products used or purchased for self, by demographics, Italy, March 2010
- Figure 34: Types of natural or organic products used or purchased for self, by demographics, Italy, March 2010
- Figure 35: Types of natural or organic products used or purchased for self, by demographics, Italy, March 2010
Appendix – Consumer Attitudes Towards Benefits and Efficacy
- Figure 36: Attitudes towards natural/organic personal care products, by demographics, UK, March 2010
- Figure 37: Attitudes towards natural/organic personal care products, by demographics, UK, March 2010
- Figure 38: Attitudes towards natural/organic personal care products, by demographics, Germany, March 2010
- Figure 39: Attitudes towards natural/organic personal care products, by demographics, Germany, March 2010
- Figure 40: Attitudes towards natural/organic personal care products, by demographics, France, March 2010
- Figure 41: Attitudes towards natural/organic personal care products, by demographics, France, March 2010
- Figure 42: Attitudes towards natural/organic personal care products, by demographics, Spain, March 2010
- Figure 43: Attitudes towards natural/organic personal care products, by demographics, Spain, March 2010
- Figure 44: Attitudes towards natural/organic personal care products, by demographics, Italy, March 2010
- Figure 45: Change in buying habits of natural/organic personal care products compared to the previous year, by demographics, UK, March 2010
Appendix – Consumer Changes in Purchasing Behaviour
- Figure 46: Change in buying habits of natural/organic personal care products compared to the previous year, by demographics, Germany, March 2010
- Figure 47: Change in buying habits of natural/organic personal care products compared to the previous year, by demographics, France, March 2010
- Figure 48: Change in buying habits of natural/organic personal care products compared to the previous year, by demographics, Spain, March 2010
- Figure 49: Change in buying habits of natural/organic personal care products compared to the previous year, by demographics, Italy, March 2010
Appendix – Consumer Attitudes Towards Green Issues and Ingredients
- Figure 50: Most popular attitudes towards ethical products and ingredients, by demographics, UK, March 2010
- Figure 51: Next most popular attitudes towards ethical products and ingredients, by demographics, UK, March 2010
- Figure 52: Most popular attitudes towards ethical products and ingredients, by demographics, Germany, March 2010
- Figure 53: Next most popular attitudes towards ethical products and ingredients, by demographics, Germany, March 2010
- Figure 54: Most popular attitudes towards ethical products and ingredients, by demographics, France, March 2010
- Figure 55: Next most popular attitudes towards ethical products and ingredients, by demographics, France, March 2010
- Figure 56: Most popular attitudes towards ethical products and ingredients, by demographics, Spain, March 2010
- Figure 57: Next most popular attitudes towards ethical products and ingredients, by demographics, Spain, March 2010
- Figure 58: Most popular Attitudes towards ethical products and ingredients, by demographics, Italy, March 2010
- Figure 59: Next most popular Attitudes towards ethical products and ingredients, by demographics, Italy, March 2010
- Figure 60: Other attitudes towards ethical products and ingredients, by demographics, Italy, March 2010
Natural and Organic Personal Care - Europe - December 2010