Natural and Organic Personal Care - Europe - December 2010
The European natural and organic personal care market has been one of the most dynamic areas of the beauty industry, inspiring a wealth of media coverage and, seemingly, unstoppable consumer interest. However, good intentions have not necessarily translated into sales, and the market remains niche – and a relatively small niche at that.
The lack of clear definitions regarding what constitutes a natural and an organic cosmetic product makes market sizes a moveable feast, but Mintel calculates that sales of natural and organic personal care products in Europe reached approximately €2 billion in 2010.
What you get
What's included
- Consumer Attitudes and Behaviour
- Market data
- Competitive analysis
- Risks and Opportunities
- What’s Next
- Market Trends
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
-
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
-
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
-
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
-
Data
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Succeed
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Instant Access
Buy now and you'll have instant access to the information you need to make the right decisions.
Opportunities
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
Trusted
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.
Table of contents
Issues in the Market
- Definition
- Important note
- Consumer research
Market in Brief
- Natural versus organic
- Spain and Italy are cultivation hubs
- Natural and organic takes less than 5% of personal care sales
- Growth is slowing
- Consumer confusion
- Eco worriers
- Women want results as well as naturals
- Shades of green
- Naturals players forced into niches?
- Organics appeal to the affluent shopper
- Natural versus organic
Companies and Product Innovation
- Key points
- Figure 1: New product launches in natural and organic personal care,% by region, 2009
- Figure 2: New product launches in natural and organic personal care, % by region and by market positioning, 2009
- Figure 3: New product launches in natural and organic personal care, % by European country, 2009
- France dominates launches
- Growing market matched by retail breadth
- Skincare is the focus of activity
- Figure 4: New product launches in natural and organic personal care, % by sector, by country, 2009
- France
- Competitive landscape
- Figure 5: New product launches in natural and organic personal care, % by sector, France, 2006-09
- Figure 6: New product launches in natural and organic personal care (products costing more than $25), % by sector, France, 2006-09
- Most innovative products
- Do good to look good
- Fun, naturally
- Celebrity endorsement
- In the mood
- Ironing a new wrinkle
- Germany
- Competitive landscape
- Figure 7: New product launches in natural and organic personal care, % by sector, Germany, 2006-09
- Most innovative products
- Thirty-somethings
- Hair helps the environment
- Sporting type
- Natural deodorant
- Plant dyes
- Italy
- Competitive landscape
- Figure 8: New product launches in natural and organic personal care ,% by sector, Italy, 2006-09
- Most innovative products
- Dead sea products are dead on
- Amazonian altruism
- Stress buster
- Babylonian bliss
- Shower for the senses
- Organic notes
- Spain
- Competitive landscape
- Figure 9: New product launches in natural and organic personal care, % by sector, Spain, 2006-09
- Most innovative products
- Sensitive souls
- Pouring oil on troubled bodies
- Finding natural cover
- Red army
- Teenage line
- UK
- Competitive landscape
- Figure 10: New product launches in natural and organic personal care, % by sector, UK, 2006-09
- Figure 11: New product launches in natural and organic personal care (products costing from $25), % by sector, UK, 2006-09
- Most innovative products
- Multifunctional moisture
- In the pink
- Let the juice loose
- Glamorous fragrance
- Environmental sensitivity
- Key points
The Consumer – Purchasing Behaviour
- Key points
- Figure 12: Type of natural or organic personal care products used or purchased for self, by country, March 2010
- Key points
Consumer – Attitudes Towards Benefits and Efficacy
- Key points
- Figure 13: Attitudes towards natural/organic personal care products, by country, March 2010
- Key points
Consumer – Changes in Purchasing Behaviour
- Key points
- Figure 14: Change in buying habits of natural/organic personal care products compared to the previous year, by country, March 2010
- Key points
Consumer – Attitudes Towards Green Issues and Ingredients
- Key points
- Figure 15: Attitudes towards green issues and ingredients, by country, March 2010
- Key points
Appendix – Purchasing Behaviour
- Figure 16: Types of natural or organic products used or purchased for self, by demographics, UK, March 2010
- Figure 17: Types of natural or organic products used or purchased for self, by demographics, UK, March 2010
- Figure 18: Types of natural or organic products used or purchased for self, by demographics, UK, March 2010
- Figure 19: Types of natural or organic products used or purchased for self, by demographics, UK, March 2010
- Figure 20: Types of natural or organic products used or purchased for self, by demographics, Germany, March 2010
- Figure 21: Types of natural or organic products used or purchased for self, by demographics, Germany, March 2010
- Figure 22: Types of natural or organic products used or purchased for self, by demographics, Germany, March 2010
- Figure 23: Types of natural or organic products used or purchased for self, by demographics, Germany, March 2010
- Figure 24: Types of natural or organic products used or purchased for self, by demographics, France, March 2010
- Figure 25: Types of natural or organic products used or purchased for self, by demographics, France, March 2010
- Figure 26: Types of natural or organic products used or purchased for self, by demographics, France, March 2010
- Figure 27: Types of natural or organic products used or purchased for self, by demographics, France, March 2010
- Figure 28: Types of natural or organic products used or purchased for self, by demographics, Spain, March 2010
- Figure 29: Types of natural or organic products used or purchased for self, by demographics, Spain, March 2010
- Figure 30: Types of natural or organic products used or purchased for self, by demographics, Spain, March 2010
- Figure 31: Types of natural or organic products used or purchased for self, by demographics, Spain, March 2010
- Figure 32: Types of natural or organic products used or purchased for self, by demographics, Italy, March 2010
- Figure 33: Types of natural or organic products used or purchased for self, by demographics, Italy, March 2010
- Figure 34: Types of natural or organic products used or purchased for self, by demographics, Italy, March 2010
- Figure 35: Types of natural or organic products used or purchased for self, by demographics, Italy, March 2010
Appendix – Consumer Attitudes Towards Benefits and Efficacy
- Figure 36: Attitudes towards natural/organic personal care products, by demographics, UK, March 2010
- Figure 37: Attitudes towards natural/organic personal care products, by demographics, UK, March 2010
- Figure 38: Attitudes towards natural/organic personal care products, by demographics, Germany, March 2010
- Figure 39: Attitudes towards natural/organic personal care products, by demographics, Germany, March 2010
- Figure 40: Attitudes towards natural/organic personal care products, by demographics, France, March 2010
- Figure 41: Attitudes towards natural/organic personal care products, by demographics, France, March 2010
- Figure 42: Attitudes towards natural/organic personal care products, by demographics, Spain, March 2010
- Figure 43: Attitudes towards natural/organic personal care products, by demographics, Spain, March 2010
- Figure 44: Attitudes towards natural/organic personal care products, by demographics, Italy, March 2010
- Figure 45: Change in buying habits of natural/organic personal care products compared to the previous year, by demographics, UK, March 2010
Appendix – Consumer Changes in Purchasing Behaviour
- Figure 46: Change in buying habits of natural/organic personal care products compared to the previous year, by demographics, Germany, March 2010
- Figure 47: Change in buying habits of natural/organic personal care products compared to the previous year, by demographics, France, March 2010
- Figure 48: Change in buying habits of natural/organic personal care products compared to the previous year, by demographics, Spain, March 2010
- Figure 49: Change in buying habits of natural/organic personal care products compared to the previous year, by demographics, Italy, March 2010
Appendix – Consumer Attitudes Towards Green Issues and Ingredients
- Figure 50: Most popular attitudes towards ethical products and ingredients, by demographics, UK, March 2010
- Figure 51: Next most popular attitudes towards ethical products and ingredients, by demographics, UK, March 2010
- Figure 52: Most popular attitudes towards ethical products and ingredients, by demographics, Germany, March 2010
- Figure 53: Next most popular attitudes towards ethical products and ingredients, by demographics, Germany, March 2010
- Figure 54: Most popular attitudes towards ethical products and ingredients, by demographics, France, March 2010
- Figure 55: Next most popular attitudes towards ethical products and ingredients, by demographics, France, March 2010
- Figure 56: Most popular attitudes towards ethical products and ingredients, by demographics, Spain, March 2010
- Figure 57: Next most popular attitudes towards ethical products and ingredients, by demographics, Spain, March 2010
- Figure 58: Most popular Attitudes towards ethical products and ingredients, by demographics, Italy, March 2010
- Figure 59: Next most popular Attitudes towards ethical products and ingredients, by demographics, Italy, March 2010
- Figure 60: Other attitudes towards ethical products and ingredients, by demographics, Italy, March 2010
Natural and Organic Personal Care - Europe - December 2010