New Cars - Canada - November 2016
"Automobile manufacturers and brands operating in Canada are facing a changing environment of evolving preferences and consumer demand. Generational considerations for type of vehicle and interest in vehicle features can be contrasting, as younger consumers prefer newer models and the latest technology innovations, while older drivers lean towards reliability and safety-oriented features. New registrations of passenger vehicles in Canada have grown by 20% from 2010-15 and are projected to continue on a moderate growth path in the coming years, displaying a bright future for auto sales in Canada."
- Andrew Zmijak, Research Analyst
This report will cover the following areas:
- Men have their eyes set on a new car while more women are unsure
- Reliability tops the list for new vehicle features, especially among over-45s
- Vehicle recalls and scandals hurt brand image and sales
This Report will explore the presence of vehicles in Canadian households, the intent to purchase vehicles in the near future, the type of vehicle consumers are considering purchasing, the method of payment consumers intend to use to purchase their next vehicle, interest in new vehicle features and, more specifically, interest in safety and technology features. Macro-economic factors affecting the automotive industry, market size and forecasts are also explored. The Report also looks at marketing and advertising campaigns from this category and trends impacting the industry.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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