New Cars - US - September 2016
"Over the past seven years the new car market has experienced consistent growth as the US economy recovered from the Great Recession. The market’s recovery from the Great Recession was remarkable. Mintel estimates slower growth for 2016 sales figures followed by a downturn in the automotive sales cycle before recovering to the recent sales levels. The new car market moving forward will be driven predominantly by Millennials as the generation enters peak earning years and begin starting families. Other factors such as the emergence of ride-sharing platforms, retiring Baby Boomers, rising gas prices, and an uncertain economic climate will impact the new car market."
- Buddy Lo, Automotive Analyst
This report discusses the following key topics:
- New car market to slow briefly before resuming growth
- Cheap gas helps fuel the light truck boom and dampen small car demand
- Recalls and scandals impact consumer perceptions and buying behavior
This Report will focus on these factors as well as in-depth analysis of the following:
- Sales, market share, and marketing activity of the leading 13 automakers, which control some 99% of the US new car market.
- The new car consumer – who expects to purchase and when.
- Consumer interest in vehicle styles, and most important features when considering a new car.
For the purposes of this Report, a “new car” will mean any newly assembled vehicle that has never been titled or registered before purchase and comes with a new vehicle warranty that initiates when the vehicle is sold.
“Car,” as defined for the purposes of this Report, will stand for any of the following vehicles that are bought through retail avenues and are intended for noncommercial use only: subcompact, compact, midsized or full-sized sedans, hatchbacks, or convertibles; compact, midsized, or full-sized truck-based SUVs; compact, midsized, or full-sized car-based crossovers; minivans or MPVs; compact, midsized, or full-sized pickup trucks or vans; any type of hybrid electric, electric, or alternatively fueled vehicle; any type of luxury vehicle; any type of classic car; or any variation above, so long as it’s for noncommercial usage.
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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