New Energy Cars - China - April 2017
“The new energy car market in China is steering from policy-driven to consumption-driven, even though it will be facing a short-term challenge after the subsidy cut. Pure electric passenger cars will meet greater success in the future but plug-in hybrid is still the most popular choice for now. Opportunity lies in communicating with 25-29-year-olds living in tier two to three cities with a middle to low income, who are interested in new energy cars but are unconvinced.”
– Aaron Guo, Senior Analyst, China
This report answers the following questions:
- Where will the new energy car market head after subsidy cut?
- What could be the way of storytelling in marketing?
- Who are the key target audiences?
For the purpose of this Report, ‘new energy cars’ means passenger cars that comply with the requirements specified in the Catalogue of the Models of New Energy Vehicles Exempt from Vehicle Purchase Tax and the Catalogue of Recommended Models for New Energy Automobile Demonstration, Popularisation and Application announced by the state. New energy cars here include pure electric passenger cars, plug-in hybrid electric passenger cars and fuel cell electric passenger cars.
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