New Energy Cars - China - April 2018
“The core buyers of EVs (electric vehicles) have been skewing from 40-49-year-olds to 30-39-year-olds with high household incomes, suggesting the core car buyers in China are gradually picking up a more welcoming attitude towards such vehicles.
25-29-year-olds, especially males, continue to have concerns towards such vehicles, eg safety. The good news is that they believe new energy cars will be the future mainstream. It seems that they are currently ‘spiritual supporters’, but they could be converted to purchasers when there are more convincing models available on the market.”
– Aaron Guo, Associate Director of Research
This Report looks at the following areas:
- Local new energy start-ups are facing a round of reshuffle
- Drive up the spontaneous willingness of new energy car buyers
- How to convince buyers with range anxiety?
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