New Retail - China - December 2019
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“Today’s Chinese consumers are used to shopping online for most consumer goods, yet physical venues remain vital for categories where consumers don’t have much knowledge and need guidance. China is on the cutting edge of developing new technologies and innovative retailing features, and the online channel will continue to become increasingly important not only in product distribution but also product discovery and developing consumer loyalty. What’s more, Chinese consumers are particularly responsive to and quick to develop new usage habits for these new omnichannel innovations. Meanwhile, Chinese urbanities are asking for more from brands and retailers. Whereas consumers in lower tier cities are in need of branded products and fast delivery, those in tier one cities are looking for seamless experience and global brands.”
- Summer Xia, Research Analyst
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