News Consumption - Print, Online and Social - UK - February 2016
“Facebook and Apple are looking to step up the role they play in news discovery and consumption with the introduction of aggregators that keep news readers within their eco-systems. In order to adapt to the potential impact these aggregators can have, publishers need to work to maintain control over content branding and utilise the premium data of Facebook and Apple to boost advertising revenue.”
– Rebecca McGrath, Media Analyst
This report examines the following areas:
- Ad blockers worry the news industry
- New news aggregators present challenges and opportunities
Media giants such as Facebook, Apple and Twitter are looking to expand the role they play in regards to news consumption and discovery, with features such as Instant Articles and Twitter Moments. These developments could potentially negatively impact individual news brands as people remain within Facebook or Apple’s eco-systems. Publishers partnering with these features should look to take advantage of the advertising and data possibilities, while also maintaining strict control over content design to mitigate damage to the strength of their news brand.
This report examines the ways in which people in the UK consume news, with primary focus given to print and online news sources. News is considered to be regional, national or international issues and stories. Methods of news consumption considered in this report include:
- National and regional newspapers in both print and online formats.
- Other online news sources, such as BBC News, BuzzFeed and vice.com.
- Social media networks such as Twitter and Facebook.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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