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News Consumption - TV, Print, Online and Social - UK - November 2018

“Consumers are split in regard to how much they trust social media platforms to make judgements on the trustworthiness of news sources. Until any new regulations are put in place, social networks have to work to reduce the prominence of inaccurate news sources, while reassuring users that political or social biases are not impacting their rankings."

– Rebecca McGrath, Senior Media Analyst

This report examines the following issues:

  • Publishers explore other social networks as Facebook reduces news content
  • Social media networks attempt to tackle fake news

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Calls for social media to be regulated
              • Cairncross Review explores ways of supporting UK journalism
                • Social media networks start suspending more accounts
                  • Key players
                    • Facebook changes News Feed to tackle fake news
                      • YouTube promises to promote authoritative journalism
                        • Publishers create joint advertising service
                          • BuzzFeed News launches as separate site and begins asking for donations
                            • The consumer
                              • Traditional media still the primary way people consume news
                                • Figure 1: News consumption methods, August 2018
                                • Figure 2: Paid and free news sources, August 2018
                              • Seven in ten go straight to a news website/app
                                • Figure 3: Access methods for online news, August 2018
                              • Facebook is the most important social network for news but is looking to downplay its role
                                • Figure 4: Social media networks used to find news, August 2018
                              • People are split on whether social media should make a judgement on source accuracy
                                • Figure 5: Attitudes towards news on social media, August 2018
                              • People are watching both national and regional TV news
                                • Figure 6: Type of TV news watched, August 2018
                              • Exploring new TV news formats to attract younger viewers
                                • Figure 7: Frequency of watching TV news, August 2018
                              • People have a preference for TV news for breaking stories
                                • Figure 8: Attitudes towards TV news, August 2018
                              • What we think
                              • Issues and Insights

                                • Publishers explore other social networks as Facebook reduces news content
                                  • The facts
                                    • The implications
                                      • Social media networks attempt to tackle fake news
                                        • The facts
                                          • The implications
                                          • The Market – What You Need to Know

                                            • Calls for social media to be regulated
                                              • Cairncross Review explores ways of supporting UK journalism
                                                • Social media networks start suspending more accounts
                                                  • Media players agree to voluntary code with European Commission
                                                    • Regional and national newspapers see print declines of 8%
                                                      • News/weather accounts for over 10% of TV viewing
                                                        • Nearly half of people who listen to speech-based radio listen to news programmes
                                                          • Comcast commits to investing in Sky News following acquisition
                                                          • Market Drivers

                                                            • Responsibility of digital platforms for spread of fake news gets greater scrutiny
                                                              • Calls for social media to be regulated
                                                                • Media players agree to voluntary code with European Commission
                                                                  • UK government creates Rapid Response Unit for fake new
                                                                    • The EU proposes harsher legislation for terror content on social media
                                                                      • Social media networks start suspending more accounts
                                                                        • Cairncross Review explores ways of supporting UK journalism
                                                                          • Publishers criticise Google for GDPR policy
                                                                          • Market Segmentation

                                                                            • Regional and national newspapers see print declines of 8%
                                                                              • Figure 9: Trend in total UK annual print circulation of national newspapers, 2012-22
                                                                              • Figure 10: Forecast for annual circulation of print regional newspapers in the UK, 2013-23
                                                                            • National newspapers see further online growth as new revenue generating opportunities arise
                                                                              • Figure 11: Average daily unique visits to national newspaper websites, 2015-17
                                                                            • News/weather accounts for over 10% of TV viewing
                                                                              • Figure 12: Share of TV audience, by genre, 2017
                                                                            • Most TV news is still watched on traditional broadcast channels
                                                                              • Figure 13: TV services used to ‘keep up with the news/keep up with what’s happening around me’, 2017
                                                                            • Nearly half of people who listen to speech-based radio listen to news programmes
                                                                              • Figure 14: Types of programmes listened to on radio and podcasts, 2017
                                                                            • Comcast commits to investing in Sky News following acquisition
                                                                            • Key Players – What You Need to Know

                                                                              • Facebook changes News Feed to tackle fake news
                                                                                • YouTube promises to promote authoritative journalism
                                                                                  • News publishers start creating for Instagram TV
                                                                                    • BuzzFeed News launches as separate site
                                                                                      • Publishers launch joint advertising service
                                                                                        • Positive news to be broadcast in underground stations
                                                                                        • Launch Activity and Innovation

                                                                                          • Facebook changes News Feed and reveals it is scoring users for trustworthiness
                                                                                            • YouTube promises to promote authoritative journalism
                                                                                              • BBC News starts creating for Instagram TV
                                                                                                • BuzzFeed News launches as separate site and begins asking for donations
                                                                                                  • Publishers collaborate to tackle big issues
                                                                                                    • Positive news to be broadcast in underground stations
                                                                                                    • The Consumer – What You Need to Know

                                                                                                      • Traditional media still the primary way people consume news
                                                                                                        • Seven in ten go straight to a news website/app
                                                                                                          • People are watching both national and regional TV news
                                                                                                            • Facebook is the most important social network for news
                                                                                                              • People are split on whether social media should make a judgement on source accuracy
                                                                                                                • People have a preference for TV news for breaking stories
                                                                                                                  • People have a high level of trust in TV news
                                                                                                                  • News Consumption Methods

                                                                                                                    • Traditional media still the primary way people consume news
                                                                                                                      • Figure 15: News consumption methods, August 2018
                                                                                                                      • Figure 16: Paid and free news sources, August 2018
                                                                                                                    • People have varied news consumption journeys
                                                                                                                      • New investment in audio news
                                                                                                                      • Online News Access Methods

                                                                                                                        • Seven in ten go straight to a news website/app
                                                                                                                          • Use of aggregators creates opportunities for more personalisation
                                                                                                                            • Figure 17: Access methods for online news, August 2018
                                                                                                                            • Figure 18: Access method for online news, by age, August 2018
                                                                                                                        • News Website/Apps Visited

                                                                                                                          • High levels of trust in the BBC highlight its responsibilities in a difficult news climate
                                                                                                                              • Figure 19: Online news sources used, August 2018
                                                                                                                            • BuzzFeed can broaden its demographic appeal with its growing focus on the news
                                                                                                                              • HuffPost has a broad appeal, with a focus on quality over quantity
                                                                                                                              • News and Social Media

                                                                                                                                • Facebook is the most important social network for news but is looking to downplay its role
                                                                                                                                  • Figure 20: Social media networks used to find news, August 2018
                                                                                                                                  • Figure 21: Repertoire of social media networks used to find news, August 2018
                                                                                                                                • Twitter offers new ways for publishers to earn revenue
                                                                                                                                  • News publishers begin creating for Instagram TV
                                                                                                                                    • Reddit could become a more useful platform for publishers
                                                                                                                                    • Attitudes towards News on Social Media

                                                                                                                                      • Three in four think they are shown a lot of inaccurate news on social media
                                                                                                                                        • Figure 22: Attitudes towards news on social media, August 2018
                                                                                                                                      • Most people do not want less news on social media
                                                                                                                                        • Figure 23: Agreement with statement ‘I want the social networks I use to show less news content’, by gender, August 2018
                                                                                                                                      • People are split on whether social media should make a judgement on source accuracy
                                                                                                                                        • Reassuring users regarding potential political agendas
                                                                                                                                        • TV News

                                                                                                                                          • People are watching both national and regional TV news
                                                                                                                                            • Figure 24: Type of TV news watched, August 2018
                                                                                                                                          • Exploring new TV news formats to attract younger viewers
                                                                                                                                            • Figure 25: Frequency of watching TV news, August 2018
                                                                                                                                            • Figure 26: Frequency of watching TV news, by age, August 2018
                                                                                                                                          • Channel 4 calls on broadcasters to make joint streaming platform
                                                                                                                                          • Attitudes towards TV News

                                                                                                                                            • People have a preference for TV news for breaking stories
                                                                                                                                              • Figure 27: Attitudes towards TV news, August 2018
                                                                                                                                            • People have a high level of trust in TV news
                                                                                                                                                • Figure 28: Attitudes towards statement ‘Most TV news programmes have a political bias’, by age, August 2018
                                                                                                                                              • The BBC promises to add greater diversity
                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                  • Abbreviations
                                                                                                                                                    • Consumer research methodology

                                                                                                                                                    News Consumption - TV, Print, Online and Social - UK - November 2018

                                                                                                                                                    US $2,552.20 (Excl.Tax)