News Media - Canada - September 2019
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This report covers news media:
Given that news stories can often have an impact on the lives of consumers, it is no surprise that almost everyone consumes news media in some form. Overall, 96% of consumers have gotten their news from at least one source in the past three months – and a quarter have actually used five or more types of sources in that time.
"News media is able to provide both important information as well as constant entertainment value – which is why nearly all Canadians consume its content. Yet the industry faces challenges after the internet disrupted its traditional revenue models. The result is a situation where news content consumption is almost ubiquitous, but relatively few people are paying for it. Furthermore, the issues around trust and the acceptability of news media companies holding an opinion make it clear that this is a very nuanced industry with many questions to be answered.
The primary focus of this Report will be to better understand usage of different news sources, attitudes towards news media as well as investigating the challenges it is currently facing. The findings of this Report are based on the results of Mintel’s exclusive research and will help provide insight on consumer behaviour in an industry that is very important to consumers yet struggles to remain profitable."
– Scott Stewart, Senior Technology and Media Analyst
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.