News Media - US - July 2019
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
For the purposes of this report, Mintel’s definition of news includes any reporting on current events, from professional news organizations to non-news online publications. Other sources of news include TV, radio, social media, magazines, newspapers, news aggregators, search engines and online publications. A person who has looked at any news source in the past three months is referred to throughout the report as a news consumer, news viewer or news reader.
"News media is an integral component of everyday life for most consumers. A lack of trust and a plethora of options have made it difficult for the average news consumer to figure out what is real and whom to trust in a continuously fragmenting market. As news media becomes more personality driven and editorialized, consumers will gravitate to sources that can deliver the information they can trust in a way they can understand."
John Poelking, Leisure & Media Analyst
This report will look at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.