Newspapers - UK - February 2012
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“The biggest challenge facing newspaper publishers at present is not just how they can manage the migration of their audience from print to digital but how they do this without ‘leakage’ to other digital media channels, such as other websites and social media services such as Twitter and Facebook. However, while it definitely represents a threat to traditional news channels, Mintel’s research shows that social media also has a strong role to play in adding value by directing readers and potential readers to stories of interest.”
– Michael Oliver, Senior Leisure & Media Analyst
Some questions answered in this report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.