Nightclubs - UK - May 2016
“The potential of smartphones within the nightclubs market, in terms of promotion, booking and in-club behaviour, is still underexplored. However, high interest in such features among young club goers suggests the smartphone is set to become a far greater element of nightclub visits in the coming years.”
– Rebecca McGrath, Leisure Analyst
This report looks at the following areas:
- Nightclubs need greater differentiation
- The role of nightclub apps is set to expand
The decline in the market is the result of numerous factors including the economic downturn, increases in student tuition fees and increasingly tight regulation from local councils and police. Nightclubs are also still navigating the impact of late-night bars following changes to licensing legislation in 2005. Mintel’s research shows many club goers now actually have a preference for the late bar experience rather than that of a nightclub. As a result major operators are choosing to invest in more hybrid nightclub-bars venues.
Going forward nightclubs need to focus on increased differentiation, whether through more themed occasions or live music, to help reinvigorate excitement around the nightclub experience. Better utilisation of smartphone technology, in terms of promotion and visiting behaviour, also offers many opportunities.
For the purpose of this report, Mintel defines nightclubs as establishments where the primary offer is that of dancing to music and where drink and food are offered as ancillary items. In addition, an admission fee is normally, but not always, levied
Under the Licensing Act 2003, nightclubs in England and Wales must be in possession of an appropriate Premises Licence, allowing the sale by retail of alcohol, the provision of regulated entertainment and the provision of late night refreshment.
The dividing line between nightclubs and late night bars continues to be blurred, with no distinction between these different types of outlet by the licensing authorities or, indeed, the industry itself.
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