Non-alcoholic Beverages: A Retail Perspective - US - March 2009
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After several years of slow but steady growth, non-alcoholic beverage category dollar sales slipped slightly in 2008. Non-alcoholic beverages have experienced an explosion of new products; new beverages delivering ever more narrowly targeted benefits in areas ranging from energy and performance to environmental sustainability. The breadth of choice available to beverage shoppers has never been greater, or more complex.
The ever-expanding array of value-added benefits in the beverage aisle presents retailers with an opportunity to re-examine their beverage merchandising and marketing practices. By exploring how to recognize and incorporate these new benefit areas in the beverage shopping process, retailers may uncover new streams of profitable volume in the non-alcoholic beverage aisle. Therefore, this report examines how all of these issues and trends are impacting beverage retailing, as well as:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.