Non-alcoholic Beverages at Restaurants - US - April 2011
Mintel’s exclusive consumer research finds that more than half of respondents who order non-alcoholic restaurant beverages buy hot and cold non-alcoholic beverages without buying a meal at least once a month. This means that the beverage menu can be a significant draw for consumers and is an essential component in building incremental business.
Yet, the recession and health trends are important factors contributing to shifts in consumption of non-alcoholic beverages at restaurants. This report explores how these trends impact what’s on the beverage menu, the price of drinks, and differences by restaurant segment. Mintel provides valuable insights that can help you make informed decisions regarding tailoring marketing messages and product innovations to drive usage and support restaurant sales via the nonalcoholic beverage menu.
You will find thoughtful discussion on these topics as well as others that include:
- Opportunities to market nonalcoholic beverages that meet the highly subjective “healthy” beverage criteria
- The effects of unemployment and underemployment, poor consumer confidence, and limited personal disposable income on the restaurant industry
- Discussion of how the consumption of non-alcoholic beverages plays into health and wellness, along with the subsequent impact on restaurant-goers’ attitudes and behaviors toward non-alcoholic beverage usage at restaurants
- How health trends continue to shape consumer choice of beverages
- Beverage menu trends by type of non-alcoholic drink and price
- Trends in beverage menu offerings by restaurant segment
- In-depth menu analysis of soda, tea, coffee and frozen non-alcoholic drinks by type, price, flavor and marketing/nutritional claims, underscored with industry examples
- Analysis of beverage-centric marketing and promotional strategies by leading restaurant operators
- Exploration of types of non-alcoholic beverages ordered from a restaurant, including differences for on-premise use and takeout
- Frequency of beverage-only purchases, with differences by hot and cold beverage types
- Shifts in consumption of non-alcoholic beverages at restaurants, and reasons for reduced usage
- Consumer attitudes regarding health perceptions of non-alcoholic beverages, ordering behavior and decision-influencing factors
- Exploring types of beverages consumed by children at restaurants and reasons for these choices, as well as differences in usage by age of child
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.