Non-alcoholic Beverages at Restaurants - US - April 2011
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Mintel’s exclusive consumer research finds that more than half of respondents who order non-alcoholic restaurant beverages buy hot and cold non-alcoholic beverages without buying a meal at least once a month. This means that the beverage menu can be a significant draw for consumers and is an essential component in building incremental business.
Yet, the recession and health trends are important factors contributing to shifts in consumption of non-alcoholic beverages at restaurants. This report explores how these trends impact what’s on the beverage menu, the price of drinks, and differences by restaurant segment. Mintel provides valuable insights that can help you make informed decisions regarding tailoring marketing messages and product innovations to drive usage and support restaurant sales via the nonalcoholic beverage menu.
You will find thoughtful discussion on these topics as well as others that include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.