Non-alcoholic Beverages at Restaurants - US - June 2012
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Mintel’s proprietary research finds that overall usage of non-alcoholic beverages at restaurants is high, but health trends increasingly shape consumer choice in what they drink. Sugary, high-calorie beverages—particularly those sweetened with high-fructose corn syrup (like carbonated soft drinks)—have been targeted by media, government, and medical communities as a culprit in the rising incidence of obesity and obesity-related diseases in the U.S. The implication for restaurant operators is that focusing on beverage variety is a competitive necessity. Delivering a more varied and unique beverage menu will give patrons a reason to think more about what they order, especially if industry players utilize fun, interactive marketing strategies.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.