“Consumer tastes have become more sophisticated, and they are increasingly searching for new specialty beverages that offer a unique experience. However, a greater focus on health aspects of sugary beverages and their link to obesity is affecting the market and causing shifts in menuing and the promotion of beverages.”
– Bethany Wall, Foodservice Analyst
Some questions answered in this report include:
- How do health concerns influence beverages?
- How can operators appeal to the rising complexity of consumer tastes?
- How can operators meet new needs as the role of drinks shift?
- How can operators entice consumers away from ready-to-drink options?
Mintel’s proprietary research finds that overall usage of non-alcoholic beverages at restaurants is high.
This report aims to pinpoint specific opportunities restaurants can undertake to boost drink sales, and in turn check averages, across all restaurant segments and drink types. The non-alcoholic drink industry is being affected by evolving consumer consumption patterns, which include a focus on health, customization, snacking, and meal replacement.
Additionally, there is more competition from more channels that are competing on price in the weaker economy. Whether adding new flavors, ingredients, customization options and/or accommodating specific dietary needs, operators need to entice consumers with value-added products consumers are willing to pay for.
Among the topics covered in this report are:
- The factors driving the market, including economic indicators and restaurant sales data.
- Marketing strategies across many advertising mediums, including television and social media.
- Menu trends over the past three years covering multiple segments and beverage types.
- Consumer ordering behavior, including beverage types and changes from last year.
- Qualities consumers look for in drinks and restaurants they visit when purchasing drinks.
- Consumer attitudes and behaviors concerning health, convenience, and expectations of drinks.
- Breakdown of consumer survey data by standard demographic groups and cluster groups.
This report focuses on non-alcoholic beverage trends
within the restaurant industry, both from an industry and consumer perspective.
The most common non-alcoholic beverage types used in restaurants are soda, tea, and coffee; however, analysis of other non-alcoholic beverages less widely used at restaurants is also included. Alcoholic beverages
are not included in the scope of this report.
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