Non-alcoholic Drinks Consumption Habits - In Home and On Premise - Brazil - August 2019
“Several categories of non-alcoholic drinks have faced a drop in consumption by Brazilians, but at the same time, drinks that naturally deliver functional benefits have gained space, such as non-alcoholic fermented drinks and coffee. Adding functional benefits to non-alcoholic drinks seems to be a reliable strategy to keep consumers attracted, avoiding migration to other categories, and stimulate higher consumption frequency.”
– Marina Ferreira, Food and Drinks Specialist
This Report will cover the following areas:
- Products need to adapt their packs to the ban on plastic straws
- Cannabidiol has gained space abroad but lacks specific regulation
- Agreement aimed at reducing sugar and new rules on nutritional labeling open space for natural sweeteners to grow
- Interest in digestive benefits has boosted fermented drinks
- The coffee segment can renew itself
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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