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Description

Description

“The non-chocolate confectionery category is in a position to drive perceptions of the healthfulness of product offerings, and to suggest responsible category participation, rather than suffering from consumer flight due to health concerns.”

– Beth Bloom, Food and Drink Analyst

Some questions answered in this report include:

  • How can the category inspire more frequent consumption?
  • How can the category grow sales among older consumers?
  • How can the category respond to a growing interest in health?
  • How can the category flourish amid limitations on outreach to children?

What's included

What's included

Table of contents

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: Total U.S. sales and fan chart forecast of non-chocolate confectionery, at current prices, 2007-17
                        • Market factors
                          • Adult candy consumption on the rise
                            • Figure 2: Chocolate and other candy consumption, April 2007-June 2012
                          • Market segmentation
                            • Figure 3: Total U.S. retail sales of non-chocolate confectionery, by segment, at current prices, 2010 and 2012
                            • Figure 4: Share of total U.S. retail sales of non-chocolate confectionery, by segment, 2012
                          • Retail channels
                            • Figure 5: Total U.S. retail sales of non-chocolate confectionery, by channel, at current prices, 2010-12
                          • Innovation
                            • Figure 6: Non-chocolate confectionery launches, by top five claims, 2007-11*
                          • The consumer
                            • Hard candy and chewy candy top types of non-chocolate confectionery consumed
                              • Figure 7: Frequency of non-chocolate confectionery consumed, July 2012
                            • 18-44s appear as target market, 65+ are hard sell
                              • Figure 8: Types of non-chocolate confectionery consumed, by age, July 2012
                            • Asian and black consumers appear as good target for category sales
                              • Figure 9: Types of non-chocolate confectionery consumed, by race/Hispanic origin, July 2012
                            • Most consumers looking to satisfy a sweet craving
                              • Figure 10: Top five reasons for non-chocolate confectionery consumption, July 2012
                            • Supermarkets and mass merchandisers top purchase locations
                              • Figure 11: Top five non-chocolate confectionery purchase locations, July 2012
                            • Real fruit appeals to 58% of non-chocolate confectionery consumers
                              • Figure 12: Top five non-chocolate confectionery attributes (any important), July 2012
                            • What we think
                            • Issues in the Market

                                • How can the category inspire more frequent consumption?
                                  • How can the category grow sales among older consumers?
                                    • How can the category respond to a growing interest in health?
                                      • How can the category flourish amid limitations on outreach to children?
                                      • Insights and Opportunities

                                        • Move into branded retail
                                          • Introduce bold new flavors
                                            • Be responsible about consumer health
                                              • Develop product lines geared toward adults
                                              • Trend Applications

                                                  • Trend: Premiumization and Indulgence
                                                    • Trend: The Real Thing
                                                      • Inspire 2015 trend: Brand Intervention
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • Category sales surpass $6 billion in 2012
                                                            • Sales and forecast of non-chocolate confectionery
                                                              • Figure 13: Total U.S. retail sales and forecast of non-chocolate confectionery, at current prices, 2007-17
                                                              • Figure 14: Total U.S. retail sales and forecast of non-chocolate confectionery, at inflation-adjusted prices, 2007-17
                                                            • Fan chart forecast
                                                                • Figure 15: Total U.S. retail sales and fan chart forecast of non-chocolate confectionery, at current prices, 2007-17
                                                            • Market Drivers

                                                              • Key points
                                                                  • Figure 16: Chocolate and other candy, April 2007-June 2008
                                                                  • Figure 17: Bars & other candy, by age, April 2011-June 2012
                                                                  • Figure 18: Chocolate and other candy, by age, April 2011-June 2012
                                                                • Obesity concerns could strain category participation/performance
                                                                  • Figure 19: U.S. obesity rate, by age, 2008 and 2012
                                                                • Childhood and teen obesity—highest in decades
                                                                  • If category players don’t take action, the government will
                                                                    • Rising commodities costs make for a less-affordable indulgence
                                                                    • Competitive Context

                                                                      • Key points
                                                                        • Chocolate confectionery outperforms non-chocolate
                                                                          • Nutritional snacks find favor among adults and kids
                                                                            • Figure 20: Nutritional snacks, by age, April 2011-June 2012
                                                                          • Sweet supplements blur category lines
                                                                          • Segment Performance

                                                                            • Key points
                                                                              • Chewy candy dominates non-chocolate confectionery sales
                                                                                • Sales of non-chocolate confectionery, by segment
                                                                                  • Figure 21: Total U.S. retail sales of non-chocolate confectionery, by segment, at current prices, 2010 and 2012
                                                                              • Segment Performance – Chewy Candy

                                                                                • Key points
                                                                                  • Chewy candy sales grow 49% to maintain category dominance
                                                                                    • Sales of chewy candy
                                                                                      • Figure 22: Total U.S. retail sales and forecast of chewy non-chocolate candy, at current prices, 2007-17
                                                                                  • Segment Performance – Seasonal Candy

                                                                                    • Key points
                                                                                      • Seasonal sales grow 20% from 2007-12 to reach $1.1 billion
                                                                                        • Sales of seasonal candy
                                                                                          • Figure 23: Total U.S. retail sales and forecast of seasonal non-chocolate candy, at current prices, 2007-17
                                                                                      • Segment Performance – Novelty Candy

                                                                                        • Key points
                                                                                          • Novelty sales grow 33% from 2007-12 to reach $751 million
                                                                                            • Sales of novelty candy
                                                                                              • Figure 24: Total U.S. retail sales and forecast of novelty non-chocolate candy, at current prices, 2007-17
                                                                                          • Segment Performance – Hard Candy

                                                                                            • Key points
                                                                                              • Hard candy sales grow 31% from 2007-12 to reach $652 million
                                                                                                • Sales of hard candy
                                                                                                  • Figure 25: Total U.S. retail sales and forecast of hard non-chocolate candy, at current prices, 2007-17
                                                                                              • Segment Performance – Licorice

                                                                                                • Key points
                                                                                                  • Licorice sales grow 30% from 2007-12 to reach $560 million
                                                                                                    • Sales of licorice
                                                                                                      • Figure 26: Total U.S. retail sales and forecast of licorice, at current prices, 2007-17
                                                                                                  • Segment Performance – Other Non-Chocolate Confectionery

                                                                                                    • Key points
                                                                                                      • “Other” segment sales grow 21% from 2007-12 to reach $576 million
                                                                                                        • Sales of other non-chocolate confectionery
                                                                                                          • Figure 27: Total U.S. retail sales and forecast of other non-chocolate confectionery, at current prices, 2007-17
                                                                                                      • Retail Channels

                                                                                                        • Key points
                                                                                                          • Category popular across wide range of retail channels
                                                                                                            • Sales of non-chocolate confectionery, by channel
                                                                                                              • Figure 28: Total U.S. retail sales of non-chocolate confectionery, by channel, at current prices, 2010-12
                                                                                                            • Retailers play vital role in category performance
                                                                                                              • Figure 29: Non-chocolate candy purchase, July 2012
                                                                                                            • Supermarket sales grow 20% from 2007-12 to reach $1.3 billion
                                                                                                              • Supermarket sales of non-chocolate confectionery
                                                                                                                • Figure 30: U.S. supermarket sales of non-chocolate confectionery, at current prices, 2007-12
                                                                                                              • Drug stores sales grow 20% from 2007-12 to reach $785 million
                                                                                                                • Drug store sales of non-chocolate confectionery
                                                                                                                  • Figure 31: U.S. drug store sales of non-chocolate confectionery, at current prices, 2007-12
                                                                                                                • Other channels represent 66.5% of non-chocolate confectionery sales
                                                                                                                  • Mass merchandisers
                                                                                                                    • Convenience
                                                                                                                      • Specialty
                                                                                                                        • Discount
                                                                                                                          • Other channels sales of non-chocolate confectionery
                                                                                                                            • Figure 32: U.S. sales of non-chocolate confectionery, through other retail channels, at current prices, 2007-12
                                                                                                                          • Natural channel sales grow 34% from 2010-12 to reach $24.3 million
                                                                                                                            • Sales of non-chocolate confectionery in the natural channel
                                                                                                                              • Figure 33: Natural supermarket sales of non-chocolate confectionery, at current prices, 2010-12*
                                                                                                                              • Figure 34: Natural supermarket sales of non-chocolate confectionery, at inflation-adjusted prices, 2010-12*
                                                                                                                            • Natural channel sales of non-chocolate confectionery by segment
                                                                                                                              • Figure 35: Natural supermarket sales of non-chocolate confectionery, by segment, 2010 and 2012*
                                                                                                                            • Natural channel sales of non-chocolate confectionery by organic
                                                                                                                              • Figure 36: Natural supermarket sales of non-chocolate confectionery, by organic, 2010 and 2012*
                                                                                                                            • Natural brands of note
                                                                                                                            • Leading Companies

                                                                                                                              • Key points
                                                                                                                                • Hershey’s and Mars battle for the top
                                                                                                                                  • Non-chocolate confectionery fragmented among many companies
                                                                                                                                    • Just Born, Storck see big gains
                                                                                                                                      • Private label poses competition
                                                                                                                                        • Manufacturer sales of non-chocolate confectionery
                                                                                                                                          • Figure 37: MULO sales of non-chocolate confectionery by leading companies, rolling 52 weeks 2011 and 2012
                                                                                                                                          • Figure 38: Shopping behavior, April 2011-June 2012
                                                                                                                                      • Brand Share – Chewy Candy

                                                                                                                                        • Key points
                                                                                                                                          • Consumers like to taste the rainbow
                                                                                                                                            • Chewy candy experiences solid growth
                                                                                                                                              • Big brands threatened by private label
                                                                                                                                                • Sales of leading chewy candy brands
                                                                                                                                                  • Figure 39: MULO sales of chewy candy by leading companies, rolling 52 weeks 2011 and 2012
                                                                                                                                              • Brand Share – Seasonal Candy

                                                                                                                                                • Key points
                                                                                                                                                  • Brach’s, Nestlé stumble amid growing competition
                                                                                                                                                    • Sales of leading seasonal candy brands
                                                                                                                                                      • Figure 40: MULO sales of seasonal candy by leading companies, rolling 52 weeks 2011 and 2012
                                                                                                                                                  • Brand Share – Novelty Candy

                                                                                                                                                    • Key points
                                                                                                                                                      • Wonka is the ticket
                                                                                                                                                        • Private label shines in novelty segment
                                                                                                                                                          • Sales of leading novelty candy brands
                                                                                                                                                            • Figure 41: MULO sales of novelty candy by leading companies, rolling 52 weeks 2011 and 2012
                                                                                                                                                        • Brand Share – Hard Candy

                                                                                                                                                          • Key points
                                                                                                                                                            • Hershey’s takes lead in hard candy
                                                                                                                                                              • Private label shows little growth
                                                                                                                                                                • Sales of leading hard candy brands
                                                                                                                                                                  • Figure 42: MULO sales of hard candy by leading companies, rolling 52 weeks 2011 and 2012
                                                                                                                                                              • Brand Share – Licorice

                                                                                                                                                                • Key points
                                                                                                                                                                  • Licorice dominated by two brands
                                                                                                                                                                    • Private label not much of a game changer
                                                                                                                                                                      • Sales of leading licorice brands
                                                                                                                                                                        • Figure 43: MULO sales of licorice by leading companies, rolling 52 weeks 2011 and 2012
                                                                                                                                                                    • Brand Share – Other

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Hershey’s leads diverse segment
                                                                                                                                                                          • Sales of leading other brands
                                                                                                                                                                            • Figure 44: MULO sales of other non-chocolate confectionery by leading companies, rolling 52 weeks 2011 and 2012
                                                                                                                                                                        • Innovations and Innovators

                                                                                                                                                                          • New product launch trends
                                                                                                                                                                            • Figure 45: Non-chocolate confectionery launches, by launch type, 2007-12*
                                                                                                                                                                          • Seal the deal
                                                                                                                                                                            • Figure 46: Chocolate and other candy, April 2011-June 2012
                                                                                                                                                                          • Seasonal claim leads product launches
                                                                                                                                                                            • Figure 47: Non-chocolate confectionery launches, by top 10 claims, 2007-12*
                                                                                                                                                                          • Mixing it up
                                                                                                                                                                            • Segment shift
                                                                                                                                                                              • Flavor morphs
                                                                                                                                                                                • Liquid
                                                                                                                                                                                  • Licorice
                                                                                                                                                                                    • Health conscious
                                                                                                                                                                                      • Focus on fruit
                                                                                                                                                                                        • Natural
                                                                                                                                                                                          • Functional
                                                                                                                                                                                            • Interactive
                                                                                                                                                                                              • Private label
                                                                                                                                                                                                • Branded
                                                                                                                                                                                                • Marketing Strategies

                                                                                                                                                                                                  • Overview of brand landscape
                                                                                                                                                                                                    • Brand analysis: Skittles
                                                                                                                                                                                                      • Figure 48: Brand analysis, Skittles, 2012
                                                                                                                                                                                                    • Online initiatives
                                                                                                                                                                                                      • TV presence
                                                                                                                                                                                                        • Figure 49: Skittles TV ad, “I Am The Walrus,” 2012
                                                                                                                                                                                                        • Figure 50: Skittles TV ad, “Bye Bye Blender,” 2011
                                                                                                                                                                                                      • Print and other
                                                                                                                                                                                                        • Brand analysis: PayDay
                                                                                                                                                                                                          • Figure 51: Brand analysis of PayDay, 2012
                                                                                                                                                                                                        • TV presence
                                                                                                                                                                                                          • Figure 52: PayDay TV ad, “Let’s Dance,” 2012
                                                                                                                                                                                                        • Brand analysis: Twizzlers
                                                                                                                                                                                                          • Figure 53: Brand analysis of Twizzlers, 2012
                                                                                                                                                                                                        • TV presence
                                                                                                                                                                                                          • Figure 54: Twizzlers TV ad, “Strawberry Twist,” 2012
                                                                                                                                                                                                        • Online initiatives
                                                                                                                                                                                                          • Print and other
                                                                                                                                                                                                            • Brand analysis: Starburst
                                                                                                                                                                                                              • Figure 55: Brand analysis of Starburst, 2012
                                                                                                                                                                                                            • Print and other
                                                                                                                                                                                                              • TV presence
                                                                                                                                                                                                                • Figure 56: Starburst TV ad, “Streets Flavor,” 2012
                                                                                                                                                                                                              • Brand analysis: Jolly Rancher
                                                                                                                                                                                                                • Figure 57: Brand analysis of Jolly Rancher, 2012
                                                                                                                                                                                                              • TV Presence
                                                                                                                                                                                                                • Figure 58: Jolly Rancher TV ad, “Escaping Reality,” 2012
                                                                                                                                                                                                              • More marketing strategies
                                                                                                                                                                                                                • Mike & Ike Breaks Up
                                                                                                                                                                                                                • Types of Non-Chocolate Confectionery Consumed

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • Hard candy and chewy candy top types of candy consumed
                                                                                                                                                                                                                      • Figure 59: Types of non-chocolate confectionery consumed, July 2012
                                                                                                                                                                                                                    • Women more likely to eat candy, men do so with greater frequency
                                                                                                                                                                                                                      • Figure 60: Types of non-chocolate confectionery consumed, by gender, July 2012
                                                                                                                                                                                                                    • 18-44s appear as target market, 65+ are hard sell
                                                                                                                                                                                                                      • Figure 61: Types of non-chocolate confectionery consumed, by age, July 2012
                                                                                                                                                                                                                    • $75K-99.9K are target audience
                                                                                                                                                                                                                      • Figure 62: Types of non-chocolate confectionery consumed, by household income, July 2012
                                                                                                                                                                                                                  • Consumption Location and Occasion

                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Most consumers looking to satisfy a sweet craving at home
                                                                                                                                                                                                                        • Figure 63: Where and why non-chocolate confectionery consumed, by gender, July 2012
                                                                                                                                                                                                                      • Older consumers need some coaxing
                                                                                                                                                                                                                        • Figure 64: Where and why non-chocolate confectionery consumed, by age, July 2012
                                                                                                                                                                                                                    • Non-Chocolate Confectionery Purchase

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Supermarkets and mass merchandisers top purchase locations
                                                                                                                                                                                                                          • Figure 65: Non-chocolate confectionery purchase location, July 2012
                                                                                                                                                                                                                        • Consumers want variety, but still swayed by impulse/convenience
                                                                                                                                                                                                                          • Figure 66: Non-chocolate confectionery purchase location (in-store), July 2012
                                                                                                                                                                                                                        • Women motivated by price, men by convenience
                                                                                                                                                                                                                          • Figure 67: Non-chocolate confectionery purchase location, by gender, July 2012
                                                                                                                                                                                                                        • Young consumers purchase candy wherever they can
                                                                                                                                                                                                                          • Figure 68: Non-chocolate confectionery purchase location, by age, July 2012
                                                                                                                                                                                                                        • 18-44s buy on impulse, 55+ plan
                                                                                                                                                                                                                          • Figure 69: Non-chocolate confectionery purchase, by age, July 2012
                                                                                                                                                                                                                        • Convenience key to younger shoppers, older shoppers set in their ways
                                                                                                                                                                                                                          • Figure 70: Non-chocolate confectionery purchase location (in-store), by age, July 2012
                                                                                                                                                                                                                      • Important Attributes

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Real fruit appeals to 58% of non-chocolate confectionery consumers
                                                                                                                                                                                                                            • Figure 71: Non-chocolate confectionery attributes, by gender, July 2012
                                                                                                                                                                                                                          • 18-34s focus on new and natural, 65+ express sugar concerns
                                                                                                                                                                                                                            • Figure 72: Non-chocolate confectionery attributes, by age, July 2012
                                                                                                                                                                                                                        • Attitudes Towards Non-Chocolate Candy

                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                            • Brands and flavor variety are important among candy buyers
                                                                                                                                                                                                                                • Figure 73: Attitudes towards non-chocolate confectionery, by gender, July 2012
                                                                                                                                                                                                                              • Young consumers strongly influenced by innovation, brand
                                                                                                                                                                                                                                • Figure 74: Attitudes towards non-chocolate confectionery, by age, July 2012
                                                                                                                                                                                                                              • Candy offers good value, but lower income HHs still price conscious
                                                                                                                                                                                                                                • Figure 75: Attitudes towards non-chocolate confectionery, by household income, July 2012
                                                                                                                                                                                                                            • Impact of Race and Hispanic Origin

                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                • Asian and black consumers appear as good target for category sales
                                                                                                                                                                                                                                  • Figure 76: Types of non-chocolate confectionery consumed, by race/Hispanic origin, July 2012
                                                                                                                                                                                                                                • Hispanic consumers are buying for others
                                                                                                                                                                                                                                  • Figure 77: Non-chocolate confectionery purchase, by race/Hispanic origin, July 2012
                                                                                                                                                                                                                                • Energy boosting functionality may resonate with black consumers
                                                                                                                                                                                                                                  • Figure 78: Where and why non-chocolate confectionery consumed, by race/Hispanic origin, July 2012
                                                                                                                                                                                                                                • Shopping habits of Asian consumers imply interest in quality and quantity
                                                                                                                                                                                                                                  • Figure 79: Non-chocolate confectionery purchase location, by race/Hispanic origin, July 2012
                                                                                                                                                                                                                                • Growing patronage among Hispanics may come from highlighting health
                                                                                                                                                                                                                                  • Figure 80: Non-chocolate confectionery attributes, by race/Hispanic origin, July 2012
                                                                                                                                                                                                                                • Asian consumers appear as strong target for gifting, health
                                                                                                                                                                                                                                  • Figure 81: Attitudes towards non-chocolate confectionery, by race/Hispanic origin, July 2012
                                                                                                                                                                                                                              • Cluster Analysis

                                                                                                                                                                                                                                  • Cluster 1: Occasional Treats
                                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                                                          • Cluster 2: Sours
                                                                                                                                                                                                                                            • Demographics
                                                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                                                                  • Cluster 3: Candy Lovers
                                                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                                                                          • Cluster characteristic tables
                                                                                                                                                                                                                                                            • Figure 82: Target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 83: Types of non-chocolate confectionery consumed, by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 84: Non-chocolate confectionery purchase, by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 85: Non-chocolate confectionery purchase, by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 86: Where and why non-chocolate confectionery consumed, by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 87: Non-chocolate confectionery purchase, by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 88: Non-chocolate confectionery purchase location, by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 89: Non-chocolate confectionery purchase location (in-store), by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 90: Non-chocolate confectionery attributes, by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 91: Non-chocolate confectionery and children, by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 92: Attitudes towards non-chocolate confectionery, by target clusters, July 2012
                                                                                                                                                                                                                                                          • Cluster demographic tables
                                                                                                                                                                                                                                                            • Figure 93: Target clusters, by demographic, July 2012
                                                                                                                                                                                                                                                          • Cluster methodology
                                                                                                                                                                                                                                                          • IRI/Builders – Key Household Purchase Measures

                                                                                                                                                                                                                                                              • Overview of non-chocolate confectionery
                                                                                                                                                                                                                                                                • Non-chocolate chewy candy
                                                                                                                                                                                                                                                                  • Consumer insights on key purchase measures – non-chocolate chewy candy
                                                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                                                      • Figure 94: Brand map, selected brands of non-chocolate chewy candy buying rate, by household penetration, 2012*
                                                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                                                        • Figure 95: Key purchase measures for the top brands of non-chocolate chewy candy, by household penetration, 2012*
                                                                                                                                                                                                                                                                      • Hard candy
                                                                                                                                                                                                                                                                        • Consumer insights on key purchase measures – hard candy
                                                                                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                                                                                            • Figure 96: Brand map, selected brands of hard candy buying rate, by household penetration, 2012*
                                                                                                                                                                                                                                                                          • Brand leader characteristics
                                                                                                                                                                                                                                                                            • Key purchase measures
                                                                                                                                                                                                                                                                              • Figure 97: Key purchase measures for the top brands of hard candy, by household penetration, 2012*
                                                                                                                                                                                                                                                                            • Easter candy
                                                                                                                                                                                                                                                                              • Consumer insights on key purchase measures – Easter candy
                                                                                                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                                                                                                  • Figure 98: Brand map, selected brands of Easter candy buying rate, by household penetration, 2012*
                                                                                                                                                                                                                                                                                • Brand leader characteristics
                                                                                                                                                                                                                                                                                  • Key purchase measures
                                                                                                                                                                                                                                                                                    • Figure 99: Key purchase measures for the top brands of Easter candy, by household penetration, 2012*
                                                                                                                                                                                                                                                                                  • Christmas candy
                                                                                                                                                                                                                                                                                    • Consumer insights on key purchase measures – Christmas candy
                                                                                                                                                                                                                                                                                      • Brand map
                                                                                                                                                                                                                                                                                        • Figure 100: Brand map, selected brands of Christmas candy buying rate, by household penetration, 2012*
                                                                                                                                                                                                                                                                                      • Brand leader characteristics
                                                                                                                                                                                                                                                                                        • Key purchase measures
                                                                                                                                                                                                                                                                                          • Figure 101: Key purchase measures for the top brands of Christmas candy, by household penetration, 2012*
                                                                                                                                                                                                                                                                                        • Halloween candy
                                                                                                                                                                                                                                                                                          • Consumer insights on key purchase measures – Halloween candy
                                                                                                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                                                                                              • Figure 102: Brand map, selected brands of Halloween candy buying rate, by household penetration, 2012*
                                                                                                                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                                                                                                                • Figure 103: Key purchase measures for the top brands of Halloween candy, by household penetration, 2012*
                                                                                                                                                                                                                                                                                              • Valentine’s Day
                                                                                                                                                                                                                                                                                                • Consumer insights on key purchase measures – Valentine’s Day
                                                                                                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                                                                                                    • Figure 104: Brand map, selected brands of Valentine’s day candy buying rate, by household penetration, 2012*
                                                                                                                                                                                                                                                                                                  • Brand leader characteristics
                                                                                                                                                                                                                                                                                                    • Key purchase measures
                                                                                                                                                                                                                                                                                                      • Figure 105: Key purchase measures for the top brands of Valentine’s day candy, by household penetration, 2012*
                                                                                                                                                                                                                                                                                                  • Appendix – Other Useful Tables

                                                                                                                                                                                                                                                                                                    • Non-chocolate confectionery purchase
                                                                                                                                                                                                                                                                                                      • Figure 106: Non-chocolate confectionery purchase, by household income, July 2012
                                                                                                                                                                                                                                                                                                    • Consumption location and occasion
                                                                                                                                                                                                                                                                                                      • Figure 107: Where and why non-chocolate confectionery consumed, by household income, July 2012
                                                                                                                                                                                                                                                                                                    • Purchase decision
                                                                                                                                                                                                                                                                                                      • Figure 108: Non-chocolate confectionery purchase, by gender, July 2012
                                                                                                                                                                                                                                                                                                    • Purchase location
                                                                                                                                                                                                                                                                                                      • Figure 109: Non-chocolate confectionery purchase location (in-store), by household income, July 2012
                                                                                                                                                                                                                                                                                                      • Figure 110: Non-chocolate confectionery purchase location, by non-chocolate confectionery purchase, July 2012
                                                                                                                                                                                                                                                                                                      • Figure 111: Non-chocolate confectionery purchase location, by non-chocolate confectionery purchase location (in-store), July 2012
                                                                                                                                                                                                                                                                                                    • Important attributes
                                                                                                                                                                                                                                                                                                      • Figure 112: Non-chocolate confectionery attributes, by buy for self, July 2012
                                                                                                                                                                                                                                                                                                      • Figure 113: Non-chocolate confectionery attributes, by household income, July 2012
                                                                                                                                                                                                                                                                                                    • Attitudes towards non-chocolate confectionery
                                                                                                                                                                                                                                                                                                      • Figure 114: Attitudes towards non-chocolate confectionery, by buy for self, July 2012
                                                                                                                                                                                                                                                                                                    • Candy and kids
                                                                                                                                                                                                                                                                                                      • Figure 115: Non-chocolate confectionery and children, by gender, July 2012
                                                                                                                                                                                                                                                                                                  • Appendix – Trade Associations

                                                                                                                                                                                                                                                                                                    About the report

                                                                                                                                                                                                                                                                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                                                                                                                                    • The Consumer

                                                                                                                                                                                                                                                                                                      What They Want. Why They Want It.

                                                                                                                                                                                                                                                                                                    • The Competitors

                                                                                                                                                                                                                                                                                                      Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                                                                                                                                    • The Market

                                                                                                                                                                                                                                                                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                                                                                                                                    • The Innovations

                                                                                                                                                                                                                                                                                                      New Ideas. New Products. New Potential.

                                                                                                                                                                                                                                                                                                    • The Opportunities

                                                                                                                                                                                                                                                                                                      Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                                                                                                                                    • The Trends

                                                                                                                                                                                                                                                                                                      What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                                                                                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                                                                                                                                                                                                    Trusted by companies. Big and small.

                                                                                                                                                                                                                                                                                                    • bell
                                                                                                                                                                                                                                                                                                    • boots
                                                                                                                                                                                                                                                                                                    • google
                                                                                                                                                                                                                                                                                                    • samsung
                                                                                                                                                                                                                                                                                                    • allianz
                                                                                                                                                                                                                                                                                                    • kelloggs
                                                                                                                                                                                                                                                                                                    • walgreens
                                                                                                                                                                                                                                                                                                    • redbull
                                                                                                                                                                                                                                                                                                    • unilever
                                                                                                                                                                                                                                                                                                    • Harvard
                                                                                                                                                                                                                                                                                                    • pinterest
                                                                                                                                                                                                                                                                                                    • new-york-time