Non-chocolate Confectionery - US - December 2012
“The non-chocolate confectionery category is in a position to drive perceptions of the healthfulness of product offerings, and to suggest responsible category participation, rather than suffering from consumer flight due to health concerns.”
– Beth Bloom, Food and Drink Analyst
Some questions answered in this report include:
- How can the category inspire more frequent consumption?
- How can the category grow sales among older consumers?
- How can the category respond to a growing interest in health?
- How can the category flourish amid limitations on outreach to children?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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