Non-chocolate Confectionery - US - October 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
In spite of the weak economy, non-chocolate confectionery has shown impressive sales growth across all product segments in the past two years, proving that it is a recession-resistant category, much to the pleasure of manufacturers, marketers and retailers. Consumers are rewarding themselves with sweet treats, and thus rewarding the industry.
However, the buzz surrounding the issues of diet, health and obesity, along with efforts to address those issues, could put the candy industry at odds with important initiatives. This report discusses these issues along with how the industry is responding. It also highlights the best of what’s happening with product innovation and effective marketing along with a range of other topics, including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.