Noodles – Indian Consumer – 2019
What you need to know
Tackle low consumption
Even though the demand for noodles may be high, per capita consumption is low. Brands need to address category blurring between snacks and meals by diversifying their portfolio to include different products for different occasions.
Play up convenience
Instant noodles need to harness their key benefit of convenience to all consumers, but specifically to single households.
And further elevate through health
The convenience highlighted needs to be elevated beyond just 'time saving' to be quality products that address the merging health concerns of Indians today.
Increase consumption by tapping breakfast. Leverage the snacking occasion through a more diverse portfolio. Add healthier ingredients to improve perception.
Natasha Kumar, Food & Drink Analyst - India
- Key drivers
- Global trends and how they are playing out in India
- Expand consumption occasions
- Introduce additional benefits
- Who's innovating
- Global innovations
MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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