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Noodles – Indian Consumer – 2019

What you need to know

Tackle low consumption

Even though the demand for noodles may be high, per capita consumption is low. Brands need to address category blurring between snacks and meals by diversifying their portfolio to include different products for different occasions.

Play up convenience

Instant noodles need to harness their key benefit of convenience to all consumers, but specifically to single households.

And further elevate through health

The convenience highlighted needs to be elevated beyond just 'time saving' to be quality products that address the merging health concerns of Indians today.

Increase consumption by tapping breakfast. Leverage the snacking occasion through a more diverse portfolio. Add healthier ingredients to improve perception.

Natasha Kumar, Food & Drink Analyst - India

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • Expand consumption occasions
  • Introduce additional benefits

MARKET APPLICATION

  • Who's innovating
  • Global innovations

MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

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Table of contents

  1. executive summary

    • [Graph] Global: Per capita consumption of instant noodles, 2017
  2. key trends

    • Key drivers
    • [Graph] India: Demand for instant noodles, 2013-17
    • [Graph] India: Snacking frequency in a day, February 2018
    • Global trends and how they are playing out in India
  3. consumer insights

    • Expand consumption occasions
    • [Graph] India: Consumption of instant noodles by occasion in the past three months, August 2018
    • [Graph] India: Top attributes associated with instant noodles by consumers aged 18-34 years, August 2018
    • [Graph] India: Consumption of noodles at different occasions by city tier, August 2018
    • [Graph] India: Select attributes associated with salty snacks by city tier, August 2018
    • [Graph] India: Occasions of consumption of instant noodles by region, August 2018
    • Introduce additional benefits
    • [Graph] India: New flavours as a purchase driver by age group
    • [Graph] India: Top growing flavours in instant noodles, 2016-18
    • [Graph] India: Features in instant noodles willing to pay more for, August 2018
    • [Graph] India: Traditional grains as a factor willing to pay more for, by age group of children in the household, August 2018
  4. market application

    • Who's innovating
    • Global innovations
  5. MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

    Noodles – Indian Consumer – 2019

    US $2,495.01 (Excl.Tax)