North Africa Outbound Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the North Africa Outbound market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- How are economic and political trends shaping this market?
- Which are the largest and most dynamic outbound markets in North Africa?
- How is the liberalisation of North Africa’s aviation markets impacting outbound travel?
- What barriers are restricting the development of North Africa’s outbound market?
What you need to know
The 2011 Arab Spring Uprising marked a major turning point for this region, bringing instability and political upheaval to Libya and Tunisia. Algeria and Morocco were able to remain immune to the Arab Spring as it quickly spread from Tunisia, then to Egypt and Libya. Dictators were overthrown, bringing the promise of democracy and better standards of living. Seven years on, both Tunisia and Libya are still weathering the outcome. Travel restrictions in the region are limiting travel, particularly with Libya, since borders have had to be closed and enforced to keep militant groups out.
Destination choice centres on North African and Muslim-friendly countries because of cultural similarities, but it is often the cheaper option. Foreign air travel is costly in all countries, except Morocco where low-cost carriers (LCCs) have gained access, enabling Moroccans to travel widely and across Europe at low cost. In stark contrast, air travel in Algeria, Tunisia and Libya is expensive because of the lack of competition. National flag-carriers operate inefficiently, forcing high prices on travellers. Outbound travel is thus restricted to affluent and middle-class consumers.
Expert analysis from a specialist in the field
Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
North Africa’s outbound market is witnessing mixed fortunes. Algeria is the rising star in a region troubled by economic and political hurdles, restricting overall market potential. Nevertheless, the North Africa outbound market reached an estimated 11 million departures in 2016.
Senior Tourism Analyst
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