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North Africa Outbound Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the North Africa Outbound market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • How are economic and political trends shaping this market?
  • Which are the largest and most dynamic outbound markets in North Africa?
  • How is the liberalisation of North Africa’s aviation markets impacting outbound travel?
  • What barriers are restricting the development of North Africa’s outbound market?

What you need to know

The 2011 Arab Spring Uprising marked a major turning point for this region, bringing instability and political upheaval to Libya and Tunisia. Algeria and Morocco were able to remain immune to the Arab Spring as it quickly spread from Tunisia, then to Egypt and Libya. Dictators were overthrown, bringing the promise of democracy and better standards of living. Seven years on, both Tunisia and Libya are still weathering the outcome. Travel restrictions in the region are limiting travel, particularly with Libya, since borders have had to be closed and enforced to keep militant groups out.

Destination choice centres on North African and Muslim-friendly countries because of cultural similarities, but it is often the cheaper option. Foreign air travel is costly in all countries, except Morocco where low-cost carriers (LCCs) have gained access, enabling Moroccans to travel widely and across Europe at low cost. In stark contrast, air travel in Algeria, Tunisia and Libya is expensive because of the lack of competition. National flag-carriers operate inefficiently, forcing high prices on travellers. Outbound travel is thus restricted to affluent and middle-class consumers.

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

North Africa’s outbound market is witnessing mixed fortunes. Algeria is the rising star in a region troubled by economic and political hurdles, restricting overall market potential. Nevertheless, the North Africa outbound market reached an estimated 11 million departures in 2016. Jessica Kelly
Senior Tourism Analyst

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Table of contents

  1. Introduction

    • Data Sources

      • Overview

        • Market background
          • Figure 1: North Africa’s mid-year population, 2015-50
          • Figure 2: North African GDP by country, 2012-17
          • Figure 3: North Africa – Real GDP growth by country, 2012-17
        • Outbound travel
          • Figure 4: North African outbound travel, 2012-17*
        • Transport
        • Algeria

          • Market drivers
            • Population
              • Figure 5: Algeria’s mid-year population, 1950-2050
            • Economy
                • Figure 6: Algeria’s GDP, 2012-17
              • Exchange rates
                • Tourism balance
                  • Figure 7: Algeria’s tourism balance, 2012-17
                • Outbound tourism
                  • Arrivals
                      • Figure 8: Algeria outbound travel, 2012-17
                    • Destinations
                      • Tunisia
                        • Saudi Arabia
                          • Turkey
                            • Morocco
                              • Egypt
                                • Other
                                  • Figure 9: Algeria outbound travel by destination, 2012-17
                                • Market Characteristics
                                  • Pre-booking behaviour and booking methods
                                    • Purpose of visit
                                      • Seasonality
                                        • Transport
                                          • Transport to Tunisia
                                            • Figure 10: Algerian arrivals in Tunisia by mode of transport, 2012-16
                                          • Air
                                            • Road
                                              • Rail
                                                • Sea
                                                • Libya

                                                  • Market drivers
                                                    • Population
                                                        • Figure 11: Libya’s mid-year population, 1950-2050
                                                      • Economy
                                                        • Figure 12: Libyan GDP, 2012-17
                                                      • Exchange rates
                                                        • Tourism balance
                                                          • Outbound tourism
                                                            • Arrivals
                                                              • Destinations
                                                                • Tunisia
                                                                  • Egypt
                                                                    • Other
                                                                      • Figure 13: Libyan outbound travel by destination, 2012-17
                                                                    • Market characteristics
                                                                      • Pre-booking behaviour and booking methods
                                                                        • Purpose of visit
                                                                          • Seasonality
                                                                            • Transport
                                                                              • Figure 14: Libyan arrivals in Tunisia by mode of transport, 2012-16
                                                                            • Air
                                                                              • Road
                                                                                • Rail
                                                                                  • Sea
                                                                                  • Morocco

                                                                                    • Market drivers
                                                                                      • Population
                                                                                          • Figure 15: Morocco’s mid-year population, 1950-2050
                                                                                        • Economy
                                                                                          • Figure 16: Moroccan GDP, 2012-17
                                                                                        • Exchange rates
                                                                                          • Tourism balance
                                                                                            • Figure 17: Moroccan tourism balance, 2012-17
                                                                                          • Outbound tourism
                                                                                            • Arrivals
                                                                                              • Figure 18: Moroccan outbound travel, 2012-16
                                                                                            • Destinations
                                                                                              • France
                                                                                                • Spain
                                                                                                  • Saudi Arabia
                                                                                                    • Turkey
                                                                                                      • Italy
                                                                                                        • Algeria
                                                                                                          • Tunisia
                                                                                                            • Other
                                                                                                              • Figure 19: Morocco’s top 10 outbound destinations, 2012-17
                                                                                                            • Market characteristics
                                                                                                              • Pre-booking behaviour and booking methods
                                                                                                                • Purpose of visit
                                                                                                                  • Seasonality
                                                                                                                    • Figure 20: Moroccan arrivals in Spain by month, 2017
                                                                                                                  • Transport
                                                                                                                    • Figure 21: Moroccan arrivals in Tunisia, by mode of transport, 2012-16
                                                                                                                  • Air
                                                                                                                    • Road
                                                                                                                      • Rail
                                                                                                                        • Sea
                                                                                                                        • Tunisia

                                                                                                                          • Market drivers
                                                                                                                            • Population
                                                                                                                                • Figure 22: Tunisia’s mid-year population, 1950-2050
                                                                                                                              • Economy
                                                                                                                                  • Figure 23: Tunisia’s GDP, 2012-17
                                                                                                                                • Exchange rates
                                                                                                                                  • Tourism balance
                                                                                                                                    • Figure 24: Tunisia’s tourism balance, 2012-17
                                                                                                                                  • Outbound tourism
                                                                                                                                    • Arrivals
                                                                                                                                      • Figure 25: Tunisian outbound travel, 2012-16
                                                                                                                                    • Destinations
                                                                                                                                      • France
                                                                                                                                        • Algeria
                                                                                                                                          • Libya
                                                                                                                                            • Italy
                                                                                                                                              • Middle East
                                                                                                                                                • Other
                                                                                                                                                  • Figure 26: Tunisia outbound travel by destination, 2012-16
                                                                                                                                                • Market characteristics
                                                                                                                                                  • Pre-booking behaviour and booking methods
                                                                                                                                                    • Purpose of visit
                                                                                                                                                      • Seasonality
                                                                                                                                                        • Transport
                                                                                                                                                          • Figure 27: Tunisian outbound travel by mode of transport, 2012-16
                                                                                                                                                        • Air
                                                                                                                                                          • Road
                                                                                                                                                            • Rail
                                                                                                                                                              • Sea
                                                                                                                                                              • What Next?