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Travel and Tourism - Norway Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Travel and Tourism - Norway market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Why did so many Americans head for Norway in 2014 and the years following?
  • What factors, other than the rate of exchange, made 2018 such a good year for inbound tourism?
  • What are the issues around the travel industry switching to 5G technology?
  • What is the greatest challenge facing Norway’s tourism industry?

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

In 2018, Norway experienced what Statistics Norway describes as the ‘fifth record-breaking year in a row.’ Some 33.8 million guests (domestic and international) registered at tourist accommodations (including campsites and holiday homes) – a 1.5% increase over 2017 Jessica Kelly
Senior Tourism Analyst

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Table of contents

  1. Norway: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
              • The climate
              • Attractions

                  • The cities
                    • Oslo
                      • Norway’s stave churches
                        • Bergen
                          • Ålesund, Trondheim and Tromsø
                            • Svalbard
                            • Tourism and the Economy

                                • The role of tourism in the economy
                                  • Figure 1: International tourism receipts, 2013-17
                                • A competitive tourism market
                                  • Impact of the travel and tourism economy on GDP and jobs
                                    • Figure 2: Direct contribution of travel & tourism economy to GDP & employment, 2014-18
                                • Arrivals

                                  • International
                                    • Figure 3: International arrivals to Northern Europe, 2013-17
                                  • Leading source markets
                                    • Figure 4: Top six source markets by number of bed nights, 2014-18
                                  • Domestic
                                    • Figure 5: Number of bed nights, domestic & international travellers, by type of accommodation, 2017-18
                                  • Domestic-tourism expenditure
                                  • Market Characteristics

                                    • International
                                      • Purpose of visit
                                        • Seasonality
                                          • Length of stay
                                            • Domestic
                                              • Purpose of visit
                                                • Seasonality
                                                  • Length of stay
                                                  • Transport

                                                    • Air
                                                      • Figure 6: Passenger traffic through Oslo airport, % rise y-o-y, 2014-18
                                                    • Bergen’s new terminal
                                                      • Road
                                                        • Rail
                                                          • Sea
                                                            • Figure 7: Number of day visitors from cruise ships at Norwegian ports, 2014-18
                                                          • Hurtigruten – the coastal express route
                                                          • Accommodation

                                                            • Budget options
                                                              • Room stock
                                                                • Figure 8: Tourist accommodation stock by number of properties, rooms & beds, 2017-18
                                                              • The MICE market
                                                                • Figure 9: Number of international congresses in Norway, by host city, 2013-17
                                                            • Tourism News

                                                                • High-tech helps
                                                                  • Will Norway upgrade to 5G technology?
                                                                  • What Next?