Nursery and Baby Equipment Retailing - UK - February 2020
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The nursery and baby equipment market entered a period of decline in 2018 and is expected to have declined further in 2019, with sales down by approximately 2.8%, from £916 million to £890 million. This means that on average £231 is spent per child aged 0-4 in the UK, down from £234 in 2018. The market has been rather turbulent over the last two years – with two specialists exiting the market. In 2018 Toys R Us, alongside its baby specialist arm Babies R Us, exited the market. Following this, in late 2019 Mothercare decided to call it a day after years of attempting to turn things around, including selling off its Early Learning Centre toy chain and entering a CVA in 2018. Shortly after, Mamas & Papas announced it too had entered administration, five years after it cut rents via a CVA.
“The nursery and baby equipment market has suffered from increased competition from discounters and online retailers such as Amazon. Since the closure of Mothercare and Babies R Us the market has become even more fragmented, making it more important than ever for retailers and brands to stand out and try to capitalise on the loss of the largest nursery and baby specialist.”
- Chana Baram, Senior Retail Analyst
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