Nut-based Spreads and Sweet Spreads - US - March 2015
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“Product innovation by way of added nutrition, natural ingredients, and new flavors, combined with a focus on key demographics, may help boost category sales, especially within the sweet spreads segment.”
– Amanda Topper, Food Analyst
This report answers the following questions:
The nut-based spreads and sweet spreads category grew from 2009-14, mostly due to sales of nut-based spreads. While these products continue to be household staples, consumers are demanding more in terms of product innovation. Preferences for natural ingredients, added nutrition, and less sugar should be areas of focus for manufacturers.
Looking forward, category growth will stem from manufacturers’ ability to create these types of spreads, while also focusing on key audiences, including Millennials, Hispanics, and households with children who over index in purchase or are more likely to be buying more spreads this year compared to last.
Mintel provides a comprehensive analysis of the following factors that have the greatest potential to impact the category’s performance:
For the purposes of this report, nut-based spreads and sweet spreads include the following products:
Note: the terms sweet spreads and fruit spreads are used interchangeably in this report.
Butter and margarine spreads are excluded from the scope of this report (please see Mintel’s Butter, Margarines, and Oils – US, July 2014 report).
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.