Nutrition and Energy Bars - US - February 2012
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
While sales of many consumer products have seen declines in sales due to the poor economy, this has not been the case for the nutrition and energy bar market. While not entirely recession-proof, this sector has shown itself to have staying power even in the light of continuing economic woes hitting many consumers’ wallets. Sales of nutrition and energy bars in the U.S. increased by 71% between 2006-11; total U.S. sales reached $1.7 billion in 2011.
Growth has been largely driven by consumers’ increasing awareness of the importance of a healthy diet and regular exercise. To provide additional insight on the opportunities available within the nutrition and energy bar market, Mintel has addressed, among others, the following essential questions:
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