Nutrition and Energy Bars - US - March 2009
Thanks to numerous new product introductions, an increased interest in healthy snacking and exercise, diet fatigue and American’s on-the-go lifestyle, nutrition and energy bars have experienced moderate growth since 2003. Nutrition and energy bars seem to have one up on competition such as yogurt, trail mix and smoothies thanks to convenient packaging, portability and no need for refrigeration.
Aggressive price promotions are also helping sell multiple bars, and sales in mass merchandisers are increasing as consumers purchase boxes at reduced prices. Natural food stores are also seeing sales increases as consumers demand more pure and natural ingredients in their bars.
This report examines how all of these issues and trends are impacting the nutrition and energy bar market, as well as:
- The impact of the sinking economy on category sales
- An overview of new product activity from major competitors
- How supermarkets continue to dominate sales despite inroads from other channels offering their own distinct combinations of value and convenience
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.