Nutrition Drinks - US - February 2020
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The nutrition and weight loss drinks market is on pace for continued, steady growth moving forward. Beverages marketed as nutrition drinks, including meal replacement drinks, hold up this market. However, weight loss drinks are outpacing nutrition drinks slightly in terms of growth (see Market Breakdown).
The steady growth of the market is supported by factors including ongoing weight struggles among adults in the US (see Market Factors) and the increasing demand for quick and convenient nutrition solutions (see Reasons for Consumption).
"Just under half of consumers live in households where nutrition, meal replacement or weight loss drinks are consumed, and sales are projected to steadily increase in years ahead. While products positioned as weight loss drinks garner the lowest sales and usage in the category, adults are turning to drinks across these segments as tools in weight management and as a foundation for overall wellbeing."
- Karen Formanski, Health and Nutrition Analyst
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