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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • The Big Stories

      • Protein and fibre: the hunger busters
        • Figure 1: I am incorporating more protein into my diet compared to a year ago, Europe, 2015 Q1
        • Figure 2: Reasons for eating more protein, select countries, August 2014
        • Figure 3: Global specialised nutrition weight management meal replacement & other drink launches, by claim type, 2014 – 15*
      • A natural approach to formulation and fortification preferred
        • Figure 4: Percentage agreeance with the following statements, by generation, US, February 2015
        • Figure 5: Top ten pulses used in global launches of food and drink products, 2013 – 2015*
        • Figure 6: Global food and drink launches, using ‘raw’ in the product description, December 2010 – November 2015
      • Questioning the healthy halo of free-from products
        • Figure 7: Types of food avoided, UK, June 2014
        • Figure 8: Reasons for purchase of free-from foods*, by Millennial parents, US, February 2015
        • Figure 9: Attitudes toward non-dairy milk, by gender and age, US, January 2015
    • Notable Products of The Past Year

      • Products draw on their inherent health benefits
        • Sports nutrition targets the mainstream
        • Looking to the Future

          • Shifting sports nutrition from a niche to mainstream offering
            • Figure 10: Exercise trends, US, July 2014
            • Figure 11: Attitudes towards sports nutrition products, UK, April 2015.
          • Beauty from within gains ground outside its Asian roots
            • Figure 12: Top ten important factors in determining the appearance of skin, UK, March 2015
            • Figure 13: Beauty* health claims in food, drink and supplement launches, by selected region, by year of launch, 2011 – 15**
          • Going against the grain: grain-free diets
            • Figure 14: Percentage increase in launch of baking ingredients & mixes with grain flours, by type of grain, global, 2012 – 15*
            • Figure 15: Global launch of ‘grain-free’ food and drink products, 2011 – 2015*
            • Figure 16: Global launch of ‘grain-free’ food and drink products, by sub-category, 2015*
            • Figure 17: Global increase in the use of the top ten non-grain flours used in bakery products, 2012 – 15
        • The Analyst’s View

          About the report

          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

          • The Consumer

            What They Want. Why They Want It.

          • The Competitors

            Who’s Winning. How To Stay Ahead.

          • The Market

            Size, Segments, Shares And Forecasts: How It All Adds Up.

          • The Innovations

            New Ideas. New Products. New Potential.

          • The Opportunities

            Where The White Space Is. How To Make It Yours.

          • The Trends

            What’s Shaping Demand – Today And Tomorrow.

          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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