Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



This global annual market overview will provide you with an in-depth review of the key issues in the global nutrition, health & wellness market through 2014 as well as our forecast for what will happen in 2015 and beyond.

As seen in 2013, health consciousness is an important factor driving innovation in the food market in an effort to restore balance and reduce obesity levels.

A growing awareness around what constitutes healthy food has started to see a shift in eating habits among some consumers. Overall, the focus on positive nutrition and foods rich in natural intrinsic health benefits, is seeing consumers reverting back to whole, ‘real’ food and ingredients, moving away from heavily-processed products.

Demand for products that can help individuals increase their fruit and vegetable intake will grow, while the superfood label afforded to many fruit and vegetables will further increase their value as healthful ingredients.

The high protein trend continues to mature in some markets and emerge in others. High protein products are starting to adopt more tailored and complex communication messages.

Meanwhile, the focus on sugar hasn’t wavered, with efforts to reduce added sugars in reformulation efforts continuing. However, with all the negativity around sugar, consumers are not only looking to cut back their sugar intake but are seeking sugar alternatives they believe are both healthier and safe.

What's included

What's included

Table of contents

Table of contents

To learn more about this report please contact us.

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

Trusted by companies. Big and small.

  • bell
  • boots
  • google
  • samsung
  • allianz
  • kelloggs
  • walgreens
  • redbull
  • unilever
  • Harvard
  • pinterest
  • new-york-time