Nutritional and Performance Drinks - US - April 2016
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"Mintel estimates the nutritional and performance drink category continued its moderate growth, with dollar sales increasing 6% in 2015. The category benefits from growing consumer attention toward healthy living, and provides a convenient and efficient means of helping them meet goals."
- Beth Bloom, Food & Drink Analyst
This report looks at the following areas:
However, food and drink products across the board have caught on to the value of functional positioning (inc hydration, protein delivery, energy boosting), and challenge nutritional and performance drinks at their own game. Mintel forecasts growth will continue, but at a slower pace. Proving efficacy and staying relevant as health trends change will be key in retaining patronage.
For the purposes of this Report, Mintel has used the following definitions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.