Occasionwear (including partywear & bridalwear) - UK - August 2018
“Although the occasionwear market continues to be highly seasonal, with significant peaks in the summer and winter months, consumers show a willingness to buy new fashion for a variety of different occasions which is helping to buoy demand throughout the year. As retailers look to capitalise on the strength of the category, competition in the market is rising and experience is going to become a differentiator in a crowded market as consumers show an appetite for more guidance when shopping for occasionwear.”
– Samantha Dover, Senior Retail Analyst
This report looks at the following areas:
- A need for retailers to better understand customer needs
- The shift online and rising social media usage changing the market
- Opportunities to encourage trade up purchases
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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