Old vs Young on the Net - UK - May 2010
- Over the past five years, internet penetration among over-65 year-olds has doubled to two in five in this age group. Take-up among those aged 55-64 is higher still, and both continue to grow.
- Over-55 year-olds demonstrate having a below-average number of technology-related devices in the home. However those aged 45-54 have one of the highest, boding well for increased usage of gadgets among older age groups in the years ahead.
- Companies are making their products more inclusive. Third parties are developing skins and apps for the Apple iPhone to encourage use among the visually impaired. Nintendo has created a larger-screen version of its DSi console. And Intel has launched a device that translates the printed page into audio format.
- Facebook has achieved near saturation across all internet users who regularly use social networks. Nearly half the over 55-yr-old internet users surveyed are Facebook users.
- The use of outside specialist help for IT problems remains low below the age of 45. Older age groups are more likely to seek professionals to fix their technical problems but, they are more likely to favour local specialists over out of town stores.
- The main reason older and younger age groups go online is to keep in touch with friends and family. Doubtless, this is related to the hectic social lives of 18-24 year olds, but parents and children wanting to keep in touch with each other may be another factor at work here.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Why buy from us?
Buy now and you'll have instant access to the information you need to make the right decisions.