On-premise Alcohol Consumption Trends - US - April 2011
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- alcoholic drink
- April 2011
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The food and beverage industry struggled through the recession, and on-premise alcohol consumption was especially hard hit, with consumers regarding drinks out on the town as even more of a discretionary spend than food at a restaurant. The economy appears to be picking up and savvy operators have spent the down time ramping up beverage menus with a bevy of intriguing and flavorful options to await the return of drinkers.
Like bears coming out of hibernation, thirsty patrons will need to be lured in with the prospect of finding new and enticing choices on the menu, and will need to be additionally incentivized with special pricing, special events and added extras, such as “mug club” type memberships that foster loyalty and happy hour menus that create interest.
This report details what the hottest trends are behind the bar and how to best bring in the customers that are waiting for them, including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.