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Description

Description

Re-look at the way on-the-go products are perceived in India; cater to commuters' growing demand by making such products easy to find and use.

Nidhi Sinha, Head of Content - India Consumer

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • Market context
    • [Graph] APAC: Launches carrying a 'mini' claim, across categories, 2015-19
    • Consumer takeaways
    • Opportunities
  2. key drivers

    • what consumers want and why

      • Traditional consumption habits for food on the go
      • [Graph] India: Consumption of food on the go, by gender and age, Dec 2019
      • [Graph] India: Consumption of food on the go, by region, Dec 2019
      • [Graph] India: Consumption of food on the go, select, by parental status, Dec 2019
      • Encouraging trial
      • [Graph] India: Consumption of beauty products on the go, by age group, Dec 2019
    • launch activity and innovation

      • appendix

        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

        • Key Trends

          Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.

        • Consumer

          Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.

        • Brand/Company

          Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

        Trusted by companies. Big and small.

        • bell
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        • google
        • samsung
        • allianz
        • kelloggs
        • walgreens
        • redbull
        • unilever
        • Harvard
        • pinterest
        • new-york-time