On-trade Alcoholic Drinks - China - July 2016
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“Now is a transformative phrase for the alcoholic drinks market. Growth rate will be low but stable over the next five years to 2021. With the rise of an experiential consumption culture and stronger influence from Western lifestyle and purchasing value, Chinese consumers are eager to seek out innovations in products and on-trade experiences.”
– Alina Ma, Senior Research Analyst
This report discusses the following key topics:
This Report examines the market of alcoholic drinks through on-trade outlets in China, including beer (eg lager, ale, cider), wine (eg red wine, white wine, rosé wine), Chinese spirits (baijiu), Western spirits (eg whisky, vodka) and Champagne/other sparkling wine (eg Prosecco, Cava).
On-trade outlets include but are not limited to: Chinese full-service restaurants (eg Sichuan cuisine, Guangdong cuisine, Mongolian Hotpot), other Asian full-service restaurants (eg Japanese, Korean, Indian), Western full-service restaurants (eg Italian cuisine, French cuisine, American cuisine), Karaoke clubs/KTVs, nightclubs, bars and pubs (eg hotel bars, wine bars, themed bars, brew pubs) and coffee shops.
Out-of-home drinkers are defined as consumers living in urban areas (tier one to tier three cities) who have drunk alcoholic drinks out of home in the aforementioned on-trade channels in the six months to March 2016.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.