On-trade Alcoholic Drinks - China - June 2014
US $4,459.99 (Excl.Tax)Excl. Tax Buy Now
“When it comes to alcoholic drinks, women’s spending is significantly less compared with men and female consumers are widely considered ‘hard to reach’. Highlighting food pairing and partnering with Asia restaurants in online-based campaigns should be able to help brands stand out when targeting women.”
– David Zhang, Research Analyst
Some questions answered in this report include:
As the dominating power of the on-trade channel, the beer segment has become more mature, with the growth rate slowing. This has led to annual growth in the overall on-trade market falling to only 1.2% in 2013.
In the high-end segment, the wine and spirits categories have been hit, and the market has become more consumer-centric instead of business-purpose driven. In the past few years, there have been a number of shifts, with the wine segment seeing its volume decrease in 2013 and the growth rate of spirits decreasing from to 6.0% in 2013.
Looking ahead, sales in the on-trade alcoholic beverage market are likely to grow by a modest CAGR of 3.8%. While high-end premium wines and spirits are losing ground, mid-range product lines are expanding fast to fill the gap. The strong performance in the mid-range wine and spirits categories and the trend of premiumisation in the beer category are the key drivers supporting growth in the on-trade alcoholic drink market.
This report covers the sale of alcoholic drinks through on-trade outlets in China. Alcoholic drinks include:
On-trade outlets include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.