Online and Mobile Banking - Ireland - September 2013
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“Usage of mobile banking will continue to grow in Ireland as consumers become accustomed to performing banking activities at a time and place that suits them; while banks continue to move towards a more mobile and self-service business model. Going forward mobile banking providers could consider utilising the ‘FaceTime’ features of smartphone devices to begin delivering in-branch services such as financial and mortgage advice direct to consumers to maximise the mobile banking opportunity.”
– James Wilson, Research Analyst
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What’s Shaping Demand – Today And Tomorrow.