Online and Mobile Shopping - US - September 2016
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"Online sales doubled from 2011-16, with steady growth of 14-16% annually. Enabling this growth through 2015 were rising numbers of households with access to broadband, as well as rapidly rising ownership of smartphones and tablets. Since the gains from these key drivers has already occurred and may have reached a limit, future growth will primarily occur on the basis of existing online shoppers making more of their purchases online. This avenue to growth appears to already be in effect, with categories previously purchased only in-store beginning to take hold online, including furniture, clothing, and groceries.
This Report reviews these transitions in the online and mobile marketplace via quantitative and qualitative work on the frequency of online and mobile shopping, cart size, categories purchased, the pre-purchase process, as well as attitudes toward shipping and retailer selection."
Senior Technology Analyst
This report covers the following areas:
The use of marketing dollars specifically oriented to drive online buyers to mobile and desktop websites is far from an idle pursuit, even when an immediate conversion does not occur. These same sites have become a central means by which shoppers conduct prepurchase research, using e-commerce storefronts to find new products that interest them, compare prices, and assess what other buyers think of those products. Solid e-commerce marketing will increasingly become the means by which total retail sales (online and offline) grow.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.