Online Dating - UK - April 2019
Covered in this report
The report covers the online dating industry, including websites and apps. However, it does not focus on ‘adult’ sites (such as adultfriendfinder.com), which promote themselves as helping people meet for sex and often have explicit sexual imagery.
“Many apps are moving away from the gamified swiping feature that drove Tinder’s popularity and helped bring online dating into the mainstream. Instead, focus is returning to helping make meaningful personality-based connections, with the aid of increasingly sophisticated artificial intelligence”.
– Rebecca McGrath, Senior Media Analyst
This report examines the following issues:
- Increasingly sophisticated AI opens door for better matches and personalised advice
- Dating services should focus on regulating current interactions before adding video
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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