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Online Gaming and Betting - UK - December 2018

“Technology trends and the migration of gamblers from retail to remote channels are driving online gaming and betting growth, but a static player base and possible peak in smartphone penetration are increasing its reliance on the same people spending more money, more often.”

– David Walmsley, Senior Leisure Analyst

This report examines the following issues:

  • New opportunity for smartphone segment as Generation Z comes into play
  • What is the future of multichannel gambling?

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • Football and slots keep market growing
              • Figure 1: Forecast of consumer expenditure* on gaming and betting online, 2013-23
            • Betting and slots key drivers of growth
              • Figure 2: Consumer expenditure* on gaming and betting online, by segment, 2017-18
            • Challengers close on market leader
              • Figure 3: UK online gaming and betting market, by operators’ value shares (est), 2017
            • The consumer
              • Player base sticks rather than twists
                • Figure 4: Past-year participation in online gaming and betting activities, September 2018
              • Smartphone growth seeks new line of credit
                • Figure 5: Devices used to gamble online, September 2018
              • Younger players change direction of retail-remote pathway
                • Figure 6: Experience of multichannel gambling, September 2018
              • Loyalists and wanderers evenly matched
                • Figure 7: Online gaming and betting brands used, September 2018
              • Mainstream gaming can top up player pool
                • Figure 8: Participation in non-gambling games via digital devices, September 2018
              • What we think
              • Issues and Insights

                • New opportunity for smartphone segment as Generation Z comes into play
                  • The facts
                    • The implications
                      • What is the future of multichannel gambling?
                        • The facts
                          • The implications
                          • The Market – What You Need to Know

                            • Market value sustains double-digit growth
                              • Betting and slots key drivers of growth
                                • Tougher tax and regulation threaten investment capacity
                                  • Retail resolution to move responsibility focus online
                                  • Market Size and Forecast

                                    • Football and slots keep market growing
                                      • Figure 9: Consumer expenditure* on gaming and betting online, 2013-23
                                    • Forecast
                                      • Figure 10: Forecast of consumer expenditure* on gaming and betting online, 2013-23
                                    • Forecast methodology
                                    • Market Segmentation

                                      • Betting and slots key drivers of growth
                                        • Figure 11: Consumer expenditure* on gaming and betting online, by segment, 2017-18
                                    • Market Drivers

                                      • Rising remote values wipe out retail lead
                                          • Figure 12: Consumer expenditure* on gambling, by channel, April 2017-March 2018
                                        • Stricter rules and tougher taxation
                                            • Figure 13: Gambling duty rates, from April 2019
                                          • New generation to put technology focus on gaming
                                              • Figure 14: Participation in online activities during the past three months, using any device*, June 2018
                                            • Retail resolution can slot remote sector into problem gambling picture
                                                • Figure 15: Activities reported* by GamCare clients, online versus offline, 2014/15-2017/18
                                            • Companies and Brands – What You Need to Know

                                              • Top of the table tightens up
                                                • Group betting raises social stakes
                                                  • Casino competition drives up adspend
                                                  • Market Share

                                                    • Shares shift with more mergers
                                                      • Figure 16: Estimated UK online gaming and betting market shares, by operator revenues, 2018
                                                  • Launch Activity and Innovation

                                                    • Bingo rebrand takes off
                                                      • Group betting the market’s latest step into social
                                                        • Casino bettors ready to multitask
                                                          • New bingo game evens the odds
                                                          • Advertising and Marketing Activity

                                                            • New names in casino drive up adspend
                                                                • Figure 17: Online gambling operators' main monitored media advertising spend, by segment, 2015-17
                                                              • Gambling ads to take a screen break?
                                                                • Nielsen Ad Intel coverage
                                                                • The Consumer – What You Need to Know

                                                                  • Player base sticks rather than twists
                                                                    • Smartphone growth seeks new line of credit
                                                                      • Change of direction in retail-remote pathway
                                                                        • Loyalists and wanderers evenly matched
                                                                          • Top up the player pool with a dip into mainstream gaming
                                                                          • Online Gaming and Betting Activities

                                                                            • Gaming segment sticks rather than twists
                                                                              • Figure 18: Past-year participation in online gaming activities, September 2017 and September 2018
                                                                            • eSports join the race
                                                                                • Figure 19: Past-year participation in online betting activities, September 2017 and September 2018
                                                                            • Online Gaming and Betting Devices

                                                                              • Smartphone segment starts to stall...
                                                                                  • Figure 20: Devices used to gamble online, September 2018
                                                                                • ...but remains the default choice of younger players
                                                                                    • Figure 21: Devices used to gamble online, by age, September 2018
                                                                                • Multichannel Gambling

                                                                                  • Younger gamblers can keep retail-remote traffic running both ways
                                                                                      • Figure 22: Experience of multichannel gambling, September 2018
                                                                                  • Online Gaming and Betting Brands

                                                                                    • Market splits between brand loyalists and those who play the field
                                                                                        • Figure 23: Online gaming and betting brands used, September 2018
                                                                                      • Lottery and football betting brands enjoy some protection from churn
                                                                                          • Figure 24: Online gaming and betting brands used, by activity, September 2018
                                                                                      • Crossover With Non-Gambling Games

                                                                                        • Mainstream gaming can top up player pool
                                                                                          • Figure 25: Participation in non-gambling games via digital devices, September 2018
                                                                                        • Smartphone habits favour gaming over betting
                                                                                          • Figure 26: Participation in non-gambling games, by device, September 2018
                                                                                      • Appendix

                                                                                        • Data sources
                                                                                          • Abbreviations
                                                                                            • Fan chart forecast
                                                                                                • Figure 27: Forecast of consumer expenditure on gaming and betting online, 2018-23

                                                                                            Online Gaming and Betting - UK - December 2018

                                                                                            US $2,552.20 (Excl.Tax)