Online Gaming - China - September 2019
Covered in this report
Online games refer to video games that are either partially or primarily played through a live network connection (usually the internet), especially ones enabling two or more players to participate simultaneously from different locations. Games that do not require an active network connection for gameplay but only use the internet to post high scores, download game elements or exchange data, are excluded from this definition.
Online games include all genres and can be played on PCs, mobile phones, consoles and other devices. Smart TVs in this report refer to smart TVs, projectors and internet TV boxes.
“With the dominance of smartphones and mobile gaming, easy-to-play games are the prevailing trend in the mass market and are primed for further penetration in lower tier cities and new internet users. PC gaming, on the other hand, attracts more sophisticated gamers, meaning developing games that offer more of a challenge is an opportunity in this category. Innovation in the gaming market should increase its focus on gaming content and social features without being limiting to particular game genres, as Chinese online gamers are open minded towards multiple game genres.”
– Kaye Huang, Research Analyst
This report looks at the following areas:
- Smart TVs: advanced entertainment centres
- Online gaming as social channel
- Make gamers happy to spend more
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