Online Grocery Retailing - UK - March 2016
“The online grocery market continues to grow in double digits but remains a niche market in terms of the wider grocery market. However, the shift away from superstores to more convenient shopping channels is certainly benefiting the market.”
– Nick Carroll, Retail Analyst
This report answers the following key questions:
- Can Amazon succeed in the online grocery market?
- Delivery passes: A way to tap into top-up shopping?
- Recipe boxes: Making online grocery more convenient?
After years of rumours Amazon is finally about to launch a full online grocery offer in the UK. Little detail, at the time of writing, is currently known about this offering other than Morrisons will be supplying the retailer with a range of ambient and fresh food products. It is to be seen if the new service will be given a new name, such as Amazon Fresh which is used in the US, or if it will be an extension of the Amazon Pantry offering. What we do know is that it has taken fellow pureplay Ocado over 10 years to build a profitable online-only model and, whilst Amazon has great pedigree in successfully moving into new markets, this does not automatically mean that it will be a success.
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