Online Media Consumption Habits - China - August 2015
“Offering personalised media contents and services will be big topics for online media operators, as consumers expect better customer service to become subscribers. For marketers, the growing popularity of online radio and evolving interactive technologies both exhibit good business opportunities. However, it is important to make sure that online advertisements do not bring disturbance to people’s media consumption experience.”
– Laurel Gu, Senior Research Analyst
This report discusses the following key topics:
- Guiding people to find their interested online media contents
- Online media operators need to strengthen customer service dedicated to paid subscribers
- Make online advertisements less disturbing and more eye-catching
- Online radio: a new opportunity for brand marketing
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