Online Media Consumption Habits - China - August 2016
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“Chinese consumers are heavily consuming online media. Adapting to consumers’ consumption habits is vital for increasing the efficiency of marketing communications. Leveraging emerging online media types can be an innovative channel to impress consumers.”
– Terra Xu, Senior Research Analyst
This report examines the following areas:
Online media is playing a more and more important part in Chinese consumers’ daily lives. Consumers’ preference for online media on weekdays and holidays differ, and it is important that marketers adapt their marketing communication to consumers’ media consumption habits. Leveraging the innovative online media forms, such as bullet screen comments and live streaming, may help the brands to have deeper and more real interaction with consumers.
An increasing number of online media consumers have developed the habits of paying for online media. For online media providers, enhancing user experience is equally important as offering appealing content to attract paid users.
This report covers people’s online media consumption habits. Online media refers to news and editorial content (eg magazines), film and television content, music and radio content as well as games which are exclusively accessible via a computer (ie desktop, laptop), tablet or smartphone. Text messaging on mobile phones is not included.
The report focuses on consumers’ consumption habits of online streamed media (ie video, music, radio) while other types of media content (eg games, news, e-books) are discussed where necessary.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.