Online Retailing - China - May 2013
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“Online retailing has recently become the fastest growing channel within the retail market in China. Because it is growing so fast, with so many new entrants coming into the market all the time, it is still in a highly dynamic stage of development and will continue to see a great deal of new innovation as companies attempt to build a lasting presence in the market.”
– Matthew Crabbe, Director of Research, Asia-Pacific
Some questions answered in this report include:
The rapid recent growth in online retailing in China has begun to fundamentally reshape the country’s entire retail market, profoundly affecting the way all retailers are having to plan their business strategies The situation is also changing the way product manufacturers, service providers and brands approach their engagement with their consumers, with an online presence having quickly gone from being a “nice to have” to a “must have”.
Continued rapid growth in the online market has also been marked by a great deal of innovation as online retailers vie with each other to attract consumer attention. Being competitive in pricing and providing wide product ranges and shopping convenience has become expected, and online retailers are increasingly having to improve their payment and delivery options and service quality in order to stand out from the rapidly increasing mass of competitors in the market.
The competition for consumers in the online retail market is also quickly becoming fought in the mobile internet sphere, with online retailers having to adapt quickly to new ways of accessing the internet and online consumer behaviours via smartphones and mobile apps and websites. Success in the market will therefore increasingly come down to how well companies learn to adapt to the rapidly changing needs and demands of online shoppers.
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This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.