Online Retailing - Europe - July 2016
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“Online is growing everywhere, although Northern Europe leads Southern Europe. All the Mintel consumer research points to its continued popularity and even in the most developed countries we expect considerable further progress over the next few years. The limiting factors are broadband access, the number of retailers with an online offer and the standards of delivery. Going forward we think that it is the multichannel strategy which is best. Stores and online complement and reinforce each other because they can give customers the best aspects of both. To operate without one or the other is immediately to put oneself at a disadvantage.”
– Richard Perks, Director of Retail Research
This report series covers the five large Western European countries – the UK, France, Germany, Italy, and Spain.
The data in its entirety is contained in the single copy five-country report. Single country reports are available too.
In each of these markets, we asked a representative sample of internet users:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.