Online Retailing - Europe - July 2019
“Online is the growth sector in retailing everywhere. But it has reached strikingly different stages of development around Europe. There’s a North-South Split with Northern Europe much further ahead than Southern Europe. It is tempting to say that the South will follow the North in due course and that the patterns established in the North will become the norm. On the whole we think that is so, though shopping habits vary considerably around Europe for a variety of reasons, such as the weather and underlying wealth. It also remains to be seen whether a significant online grocery market will develop outside of the UK and France.”
– Richard Perks, Director of Retail Research
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